Moving at a Mobile Minute

2016 was the first year that Facebook saw more mobile conversions than desktop conversions for the entire Holiday Season.1 The upswing in m-commerce started on Black Friday, with the mobile portion of online transactions growing by 55% year over year. And it continued throughout the Holidays, with mobile making up 51% of total online transactions—more than a 10 percentage point increase compared to what we saw during the 2015 Holidays.2

What does this mean for marketers now and in preparation for the year ahead? In short, when it comes to shopping, the thumb is in charge, and it’s up to marketers to move at a mobile minute to keep up with where people are. Read more

How Virtual Reality Facilitates Social Connection

You’re sitting on a train across from someone you’ve never met. You fall into conversation, chatting about everything from your hobbies to relationships to life milestones.

One other detail—you’re wearing an Oculus Rift. The train is virtual, and you and your new acquaintance appear as avatars. How does this affect your level of engagement? Your ability to establish an emotional connection?

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Unveiling the Beauty Secrets of the Modern Asian Woman

For 1 in 4 Asian women, a typical morning routine involves the daily application of 16 beauty products to their face that average a total product cost of US$229.

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Interested in what drives this and other beauty habits, Facebook IQ commissioned TapestryWorks to survey 4,158 and interview 64 women in Indonesia, Japan, Malaysia and South Korea.  These respondents provided insights about their beauty regimes in the cultural context of living in their respective countries, and then our experts enriched the study with Facebook and Instagram behavioral data.

We found that while women in these markets share similar beauty goals, their visions of beauty vary widely. We also found that Asian beauty shoppers like to experiment with new or alternative looks—and most are still on a quest to find their perfect beauty match. Although many visit the beauty counter, nearly 40% ultimately make their purchase online or on mobile.

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More Than a Message: Messaging Means Business

You’re on your way to the airport. You receive your boarding pass, review your car rental, check the latest news and send flowers to your hosts. And you do it with near-instant speed and all in one place—using a single messaging app.

See our interactive infographicIn this second blog post in our “More Than a Message” series, we focus on people’s growing global preference for messaging businesses. Findings are based on a Facebook-commissioned Nielsen study (around how and why 12,500 people across 14 markets use messaging apps) and global Facebook data that offers a unique glimpse into the recent behavior of the more than 1 billion people who use Messenger each month.

We learned that messaging is unlocking more powerful and personal connections between people and businesses than ever.

Read on to learn how.

 

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Topics to Watch: August 2016

Many of this month’s Topics to Watch celebrate cultural diversity in the US—particularly in the diversity of its cuisine. With foodies getting creative and street food entering home kitchens, we’re seeing exotic staples grow up or take a turn to the experimental. So we’re excited about this month’s mouth-watering search for the next big thing in creative and product development, as passion for international foods takes hold over feeds (and feeding).

 

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Hot Topics: United States August 2016

Americans said goodbye to Summer 2016 by posting about what they love, what they lost and the issues they felt were most worthy of debate. It’s been a fitting close to a summer full of highs and lows.

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Celebrations

Women on Instagram celebrated Women’s Equality Day, which marks the US Constitution’s 19th Amendment giving women the right to vote. Many reflected on how far women have come and how far they still have to go. Younger women on Instagram also celebrated World Breastfeeding Week, taking place across 120 countries to promote cultural acceptance of exclusive breastfeeding during the first six months of a child’s life.

Big wins
Passion for the UFC was on full display on Instagram, as younger men posted about Conor McGregor’s epic victory over Nate Diaz at UFC 202. And as the Rio Games drew to a close, men and women of all ages took to their feeds to revel in the successes of their favorite gold medal magnets: Michael Phelps and Usain Bolt.

Screen stealers
The box office and music chart hit “Suicide Squad”was high on younger men’s radar on Facebook. Meanwhile, lovers of spectacle took to Instagram to talk about the MTV Video Music Awards, which featured a highly praised re-creation of Beyonce’s visual album, “Lemonade.”

In commemoration
People of all ages on Facebook and older people on Instagram celebrated the life and death of American actor and comedian Gene Wilder. He was remembered for his roles in ground-breaking comedies, like “Willy Wonka and the Chocolate Factory,” “Young Frankenstein” and “Blazing Saddles.” Women on Facebook also mourned the loss of Juan Gabriel, the charismatic Mexican singer who smashed barriers in Latin American music.

Noise makers
49ers quarterback Colin Kaepernick captivated men on Instagram when he triggered an NFL movement by kneeling during the “Star Spangled Banner” in protest. Young men on Instagram were also in awe over Frank Ocean’s sudden release of his lauded album, “Blond.” And Wizard Entertainment, host of the comic convention Wizard World, was at the center of a “will they” or “won’t they” debate when news got out they would include a guns manufacturer (final answer: no, they wouldn’t).

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What it means for marketers

Facebook and Instagram posts are a reflection of the things that matter most to people and offer opportunities for brands to create meaningful connections through people’s passions and shared causes. Marketers have the chance to form real relationships with audiences when they genuinely contribute to what people care and talk about.

45up: The Age of Empowerment

“The longer I live, the more beautiful life becomes” renowned architect Frank Lloyd Wright once remarked. Growing older yet feeling younger, age is becoming just a number. With each passing year, people are showing no signs of winding down. In fact, they’re winding up — starting new businesses, (re)discovering their passions, and indulging their thirst for wanderlust. Read more

Topics to Watch: July 2016

Time and again we’ve uncovered folks drawn to the warm embrace of the past, as what’s old has become new. In the US, the trend of nostalgia has taken a turn to the really, really, really old—ancient, in fact—as we see a continued yearning for simpler times and faith in simpler remedies. So in our continued search for the next big thing in creative and product development, we’re looking back, way back. But first, a swift glance to the future and computers.

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