You’re going about your day, maybe feeling a little hungry. Suddenly it strikes—the crave! You need that taco, burger or french fry, and you need it now. So you whip out your smartphone to check out the closest fast food joint. Craving your favorite food might not be a new feeling, but the way you act on it? That’s changing, thanks in large part to mobile. Read more
Many of this month’s Topics to Watch celebrate cultural diversity in the US—particularly in the diversity of its cuisine. With foodies getting creative and street food entering home kitchens, we’re seeing exotic staples grow up or take a turn to the experimental. So we’re excited about this month’s mouth-watering search for the next big thing in creative and product development, as passion for international foods takes hold over feeds (and feeding).
Time and again we’ve uncovered folks drawn to the warm embrace of the past, as what’s old has become new. In the US, the trend of nostalgia has taken a turn to the really, really, really old—ancient, in fact—as we see a continued yearning for simpler times and faith in simpler remedies. So in our continued search for the next big thing in creative and product development, we’re looking back, way back. But first, a swift glance to the future and computers.
DIY reigns supreme in this edition of Topics to Watch, with people putting new spins on old things. From experimenting in biology labs to repurposing photos and practicing a stitching technique, Americans are turning to Facebook to share their favorite projects—you might just say this is the best collection of DIY “in the history of the internet.”
We recommend brands use the charts below list to fuel everything from product development to creative.
People are satisfying intellectual and artistic curiosity with a fresh look at familiar traditions and faraway places. April’s Topics to Watch provides a big-picture view of what people are talking about and may help you uncover “the next big thing” to fuel everything from product development to creative.
Social network usage among Internet users is higher in Indonesia than in any country in Southeast Asia, and Facebook is cited as being one of the country’s most popular social networks.1
We wanted to understand what this meant for a key segment of people in Indonesia: women ages 18–45. As a sister study to Portraits of Women on Facebook in Thailand, Facebook IQ commissioned TNS to conduct a study of the unique role Facebook plays in the lives of these women as they mark key life milestones. Read more
People have a growing appetite for creating, posting and interacting with video online, especially on mobile. Facebook, for instance, averages more than 3 billion video views per day—more than 65% of which happen on mobile. With just the swipe of a thumb, people have not only the power to control what content and advertising they view but also the power to decide how much attention they pay to that content. This environment of on-demand video consumption on mobile is compelling marketers to create impactful videos that deliver value. While the paradigm of content consumption has changed, marketers’ objectives have not.
As a step to better understand if video ads are changing people’s brand perceptions and purchase behaviors, the Facebook Marketing Science team commissioned Nielsen to analyze how Facebook video ads move brand metrics (Ad Recall, Brand Awareness and Purchase Consideration) in its BrandEffect database. What we learned is that every part of a video view—from initial impression to a complete view and everything in between—drives value.
Easter is a time to share and celebrate with friends and family. And mobile is allowing people to share and share in the celebrations more widely and instantaneously than ever.
We conducted a poll and studied Easter-related conversation in 9 countries across 5 continents to learn about people’s holiday festivities. We found that when people in Latin America and the Philippines talk about Easter, the religious aspects of the day dominate the conversation. And in Australia, Canada and the US, Easter is a social holiday often fueled by chocolate and candy.