Opening New Worlds: The Power of Passions on Instagram

Does technology have the ability to turn a hobby into a passion? Does having exposure to exotic destinations change the way people travel? Do sports fans want to see the personal side of players? Whether it’s an interest in travel, sports, beauty or cars, we explore how and why people are using Instagram to expand their world and follow their passions.

In this four-part installment of our podcast series, we’ll share insights from our internal Instagram data – as well as a recent Facebook IQ study – that shows how people use the platform to fuel their passions by allowing them to get unfiltered exposure to people, places and products from all around the world. Read more

The Power of the Platform: Pixels + Print

When looking for a fashion fix, a beauty how-to or fitness tips, people turn to both magazines and Instagram. But they seek a different payoff from pixels than from print. In a study Facebook commissioned Kantar Millward Brown to learn more about those differences, we found that 65% of people who use Instagram on a monthly basis and subscribe to magazines (dual users*), choose Instagram over magazines when looking for inspiration. When it comes to looking for detailed information, 57% choose magazines over Instagram.

Read more