Unveiling the Beauty Secrets of the Modern Asian Woman

For 1 in 4 Asian women, a typical morning routine involves the daily application of 16 beauty products to their face that average a total product cost of US$229.

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Interested in what drives this and other beauty habits, Facebook IQ commissioned TapestryWorks to survey 4,158 and interview 64 women in Indonesia, Japan, Malaysia and South Korea.  These respondents provided insights about their beauty regimes in the cultural context of living in their respective countries, and then our experts enriched the study with Facebook and Instagram behavioral data.

We found that while women in these markets share similar beauty goals, their visions of beauty vary widely. We also found that Asian beauty shoppers like to experiment with new or alternative looks—and most are still on a quest to find their perfect beauty match. Although many visit the beauty counter, nearly 40% ultimately make their purchase online or on mobile.

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Sharenting to Equal Parenting: 5 Popular Beliefs on the Modern Family Explained

Microsite_BugThe mission of parenting—to raise healthy, happy children—is timeless. But has the parenting journey changed since entering the digital age? Using commissioned research and Facebook and Instagram data, we explore five popular beliefs about modern parenting and note how brands can authentically engage moms and dads today.

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Modern Parenting: A World of Infinite Choices and Voices

First-time parents are met with an overwhelming sea of products and services. And decisions about how best to spend money, whose opinions to follow and what advice to take only seem to multiply as kids get older. Indeed, all parents live in a world of infinite choices and voices.

We know that mobile is helping parents navigate these confusing waters. Mobile is where parents—especially Millennial parents—get opinions, price comparisons and reviews that lead to informed household decisions.

But just as moms and dads are getting more informed, so are their kids. Read more

The Multidevice Movement: Thais, Taiwanese and Aussies

The sun has set. A Thai college student texts a selfie to her boyfriend as she types up her homework in Bangkok. A businessman in Taipei swipes through the day’s news on his tablet while calling his wife. And in Sydney, an Aussie mom of two emails her boss a draft of a presentation before heading out for a walk with her wearable. Each is connecting—to friends, family, colleagues and the outside world—through multiple devices.

But what do these devices mean to people in Asia Pacific? Are they mere communication tools? Are some more valuable than others?

In an exploration of multidevice usage around the world, Facebook IQ commissioned GfK to conduct a study of multidevice users around the world. For this second post in our Multidevice Movement series, we surveyed 1,000 adults ages 18–54 who use a smartphone, tablet, desktop or laptop at least once a week in three markets in Asia Pacific: up-and-coming Thailand and well-established Australia and Taiwan. Read more

The Multidevice Movement: Teens in France and Germany

It’s their “second skin,” their “shadow,” their morning alarm and their digital scrapbook. For many teens in France and Germany, a smartphone is not just something they own—it’s a part of their identity. And while they also use other devices in the evening, laptops and tablets have become more functional tools for entertainment and studies, rather than an indispensable extension of themselves.

To understand the emotional and rational needs different devices fulfill  in people’s lives, Facebook IQ commissioned GfK and Ipsos Media CT to conduct a study of multidevice users from around the world. In the first post of this series, we look at multidevice teens in France and Germany. We surveyed 1,000 people in France and Germany respectively, 200 of whom were teens ages 13–17 in each market.

And what we learned, for teens, is that not all devices are created equal.

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The M-Factor for Today’s Omni-Channel Shoppers

Shopping basket in one hand and a smartphone in the other, shoppers are increasingly turning to mobile to do research, compare prices and even make their final purchase. Indeed, 45% of all shopping journeys today contain mobile. And for Millennials, this number jumps to 57%. Almost half of Millennials expect to buy more on their smartphone in the year ahead. Magazine_Thumbnail

But it’s not only about the mobile experience for these shoppers. It’s about having a seamless experience across a variety of channels on the path to purchase. Read more

The Mobile State of Parenthood

From posts about their baby’s first tooth to their kid’s first day of school, technology enables parents to share with family and friends both near and far the joys, challenges and lessons inherent in raising a child. Parenting has become a digitally shared experience.


In observing behavior on Facebook, we see that parents globally post more photos, videos, links and status updates than non-parents.1 While conventional wisdom holds that people on the receiving end hate “sharenting,” their actions say they actually love or, at least, like it. On Facebook in the US, new parents’ posts about their babies receive 37% more interactions from relatives and 47% more interactions from friends than their general posts.2 Read more

Navigating the Multidevice Travel Path to Purchase

Who doesn’t love a weekend getaway? Escaping the pressures of our increasingly busy lives to indulge our thirst for wanderlust will always be one of life’s greatest pleasures.

But the way people plan and book their getaways is very different than it used to be. People increasingly use (and switch between) multiple devices along their paths to purchase. But only one device is progressively growing in importance—and that is mobile. Read more

Tech Transformations for 2016 and Beyond

As we head into 2016, Facebook IQ wanted to explore technology’s transformative role in our everyday lives. We commissioned insight and innovation experts Crowd DNA to travel the globe consulting experts, interviewing influencers and surveying people about how technology shifts their attitudes, values and daily rituals.

We then looked at how keywords and conversations around these societal and cultural shifts manifest on Facebook and Instagram and how open people in Nigeria, South Korea, the UK and the US are to the diverse ways technology is augmenting their lives. The study resulted in interviews with 11 experts, 60 qualitative participants and 4000 online survey respondents. Read more