By 2020, more people will have mobile phones than running water or electricity at home.1
And for the first time in history, more people will be connected to the internet than not.1 Mobile will generate nearly half of US ecommerce sales2 and Millennials will make up half the global workforce3—but don’t look for them in customer service, given that 85% of customer interactions will be managed without a human.4
A whole new world? Practically—and it’s just over 30 months away. Read more
Think about the last time you visited a museum, you were walking through the halls and you stopped at a particular painting. Why that particular painting? What caught your eye? What drew you in? And how did it move you? Often, these are really small things that you aren’t even aware of, but there is actually a way to measure this.
When looking for a fashion fix, a beauty how-to or fitness tips, people turn to both magazines and Instagram. But they seek a different payoff from pixels than from print. In a study Facebook commissioned Kantar Millward Brown to learn more about those differences, we found that 65% of people who use Instagram on a monthly basis and subscribe to magazines (dual users*), choose Instagram over magazines when looking for inspiration. When it comes to looking for detailed information, 57% choose magazines over Instagram.
Each month, across Sub-Saharan Africa, more than 95 million people access Facebook, with 97% on mobile.1 And as the number of people on Facebook in the region continues to grow, we wanted to better understand people’s journeys of connectivity.
Facebook IQ commissioned D3 Systems to conduct an in-person survey among a nationally representative sample of 6,089 people ages 18+ (along with in-depth interviews and ethnographies) across three of the most populous Sub-Saharan markets: Kenya, Nigeria and South Africa. Read more
Mobile has not only ushered in a new era of consumption for people, it’s given marketers a new canvas to tell stories. So why, then, are marketers building for mobile under the constraints of briefs and media plans built for other mediums, like TV and print? How can we as an industry break conventional norms and redefine storytelling and campaign planning now that the thumb is in charge?
Only a few years ago, “watching TV” meant just that: going home, turning on the TV and flipping through channels. More recently, what it means to watch TV has changed, as more and more people cut their cable subscriptions1 in favor of streaming services available across devices.2
Facebook IQ wanted to understand how people’s behaviors are changing as a result of these emerging media platforms. We explored how people on Facebook engage with and talk about their favorite content, and we conducted a survey of frequent TV watchers to understand what people want from content providers. Read more
Why is mobile video skyrocketing around the world? It may be that our eyes just can’t look away.
Through a biometric analysis of how people in the UAE and the UK consume content in their personal mobile feeds,* we discovered that people gaze 5x longer at video than at static content on Facebook and Instagram.1
From July through September, parents and children alike buzz with that one-of-a-kind Back-to-School energy. It’s a time of joy and stress—a time to make a lot of decisions. And with nearly half of parents of school-aged children in the US saying mobile devices help them make family purchases,1 the role of mobile in reaching people during Back-to-School season is bigger than ever.
Facebook IQ was interested in how the Back-to-School conversation has evolved since the rise of mobile, so we studied what people are saying on our platforms and how they are saying it. Read more
You’re going about your day, maybe feeling a little hungry. Suddenly it strikes—the crave! You need that taco, burger or french fry, and you need it now. So you whip out your smartphone to check out the closest fast food joint. Craving your favorite food might not be a new feeling, but the way you act on it? That’s changing, thanks in large part to mobile. Read more
During the first big consumer holiday of the year, people spend billions showing affection for loved ones.1 They come to Facebook and Instagram to connect over happiness and heartbreak and share in the moment with loved ones of all kinds. We took a look at how conversations played out on our platforms surrounding Valentine’s Day 2016. Read more