Think about the last time you visited a museum, you were walking through the halls and you stopped at a particular painting. Why that particular painting? What caught your eye? What drew you in? And how did it move you? Often, these are really small things that you aren’t even aware of, but there is actually a way to measure this.
When looking for a fashion fix, a beauty how-to or fitness tips, people turn to both magazines and Instagram. But they seek a different payoff from pixels than from print. In a study Facebook commissioned Kantar Millward Brown to learn more about those differences, we found that 65% of people who use Instagram on a monthly basis and subscribe to magazines (dual users*), choose Instagram over magazines when looking for inspiration. When it comes to looking for detailed information, 57% choose magazines over Instagram.
During the first big consumer holiday of the year, people spend billions showing affection for loved ones.1 They come to Facebook and Instagram to connect over happiness and heartbreak and share in the moment with loved ones of all kinds. We took a look at how conversations played out on our platforms surrounding Valentine’s Day 2016. Read more
For 1 in 4 Asian women, a typical morning routine involves the daily application of 16 beauty products to their face that average a total product cost of US$229.
Interested in what drives this and other beauty habits, Facebook IQ commissioned TapestryWorks to survey 4,158 and interview 64 women in Indonesia, Japan, Malaysia and South Korea. These respondents provided insights about their beauty regimes in the cultural context of living in their respective countries, and then our experts enriched the study with Facebook and Instagram behavioral data.
We found that while women in these markets share similar beauty goals, their visions of beauty vary widely. We also found that Asian beauty shoppers like to experiment with new or alternative looks—and most are still on a quest to find their perfect beauty match. Although many visit the beauty counter, nearly 40% ultimately make their purchase online or on mobile.
With wedding season in full swing, many couples across the globe are putting the finishing touches on their plans for the big day. After all the months of anticipation, couples will be feeling the intoxicating mix of happiness and excitement as they prepare to take their vows and embark on the greatest adventure of their lives together—marriage. Read more
It’s early evening in the US. A 55-year-old checks Facebook to laugh at her grandchildren’s latest antics, then she scrolls through Instagram to spark ideas about her upcoming kitchen remodel. Across the world, a 23-year-old in Japan opens Instagram on his way to work, eager to see what his favorite pop stars are up to. Then he browses Facebook to see if his friends have agreed on a karaoke location for that night.
While people turn to both Facebook and Instagram throughout the day to connect with family, friends and the world, it’s clear that each platform plays a different role in their lives. But what, exactly, are those roles? And do they vary based on people’s age, gender and geography? Read more
Mobile devices and the visual web are making beauty more transparent and accessible than ever before. With that, real women are rewriting the rules of beauty and shaping trends in equal measure alongside big beauty brands and esteemed beauty experts. Today, our beauty inspiration not only comes from runways and glossy-magazine spreads, but from a friend’s selfie, a blog on this season’s hot look or a time-lapsed “how to” video on the latest make-up trick. And, the once linear path to purchase is much more complicated—Facebook data reveal that 34% of beauty and personal care purchases took place on mobile during Holiday 2015.1 Read more
Whether it’s a brother using a laptop to “blow out” birthday candles or a long-distance couple sharing a weekly virtual date, people are using technology in surprising new ways to nurture and share their bonds of love.
In a study of how technology is reinventing rituals for people around the world, Facebook IQ commissioned insight and innovation experts Crowd DNA to consult experts, interview influencers and survey people in Nigeria, South Korea, the UK and the US (data are on average across the countries). In this second post in the Tech Transformations series, we focus on how technology is helping people create new and different expressions of love.
From posts about their baby’s first tooth to their kid’s first day of school, technology enables parents to share with family and friends both near and far the joys, challenges and lessons inherent in raising a child. Parenting has become a digitally shared experience.
In observing behavior on Facebook, we see that parents globally post more photos, videos, links and status updates than non-parents.1 While conventional wisdom holds that people on the receiving end hate “sharenting,” their actions say they actually love or, at least, like it. On Facebook in the US, new parents’ posts about their babies receive 37% more interactions from relatives and 47% more interactions from friends than their general posts.2 Read more
As we head into 2016, Facebook IQ wanted to explore technology’s transformative role in our everyday lives. We commissioned insight and innovation experts Crowd DNA to travel the globe consulting experts, interviewing influencers and surveying people about how technology shifts their attitudes, values and daily rituals.
We then looked at how keywords and conversations around these societal and cultural shifts manifest on Facebook and Instagram and how open people in Nigeria, South Korea, the UK and the US are to the diverse ways technology is augmenting their lives. The study resulted in interviews with 11 experts, 60 qualitative participants and 4000 online survey respondents. Read more