Hot Topics: Canada December 2016

December saw Canadians come together on Facebook and Instagram to honor Canada’s 150th birthday, to celebrate big wins and the Holiday Season and to mourn the loss of several icons.

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Hot Topics: Australia December 2016

December was a month for relaxation and celebrations, with Australians spending the long summer days with family and friends for the Holidays, anticipating the latest box office hits and watching sports.

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Hot Topics: United Kingdom December 2016

People on Facebook and Instagram in the UK took to their feeds to share festive moments and commemorate lives lost in December.

Use Hot Topics to better understand what people are thinking about each month and create relevance for brand campaigns.

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Hot Topics: United States December 2016

We said goodbye to 2016 by celebrating the Holidays and big moments in Sports and Entertainment while also commemorating icons lost. Let’s take a look at some of the topics that took center stage on Facebook and Instagram this December.

Hot Topics goes beyond social listening to help you understand what’s bubbling up in conversations each month, providing context and relevance for your brand campaigns.
US Facebook Hot Topics December 2016
Celebrations

It’s no surprise that the Holiday season was a focus of conversation on Facebook and Instagram this December. Topics related to Christmas were popular with women on both platforms, with Santa Claus, Christmas sweaters and Christmas Eve being popular subjects. As we ushered in 2017, New Year’s Day was the topic du jour among women on Facebook and Instagram.

Promising premieres

“Star Wars 4 Rogue One,” the latest installment in the almost 40-year-old film series, gained the attention of both men and women on Facebook and Instagram. Dedication to the series was reaffirmed on both platforms, with the return of Darth Vader and Princess Leia grabbing the attention of men and women.

Big wins

Football was on the brain of men on Facebook and Instagram as the countdown to the Big Game began. Gearing up for the NFL Playoffs, younger men on Instagram and Facebook showed support for their teams, with the New York Giants and Detroit Lions dominating conversations. The Los Angeles Rams parted ways with its coach, making the team a hot topic among younger men on Facebook.

US Instagram Hot Topics December 2016

In commemoration

Throughout 2016, we said goodbye to many icons and artists, and sadly December was no different.

John Glenn, the first American to orbit the earth, passed away at age 95. His death was a focus of conversation for older men on Facebook. A US Marine, an astronaut and a US Senator for 24 years, Glenn defined what it means to serve your country.

Older men on Facebook said goodbye to actor Alan Thicke, best known for his role in the 1980s sitcom “Growing Pains.”

Pop superstar George Michael passed away on Christmas Day, making his hit “Last Christmas” even more poignant and capturing the attention of older women on Facebook and Instagram.

Men and women on both platforms mourned Carrie Fisher, who was known well beyond her role as Princess Leia as an author, a screenwriter and an advocate for people with mental illness. Her mother, renowned actress Debbie Reynolds, passed away one day later at the age of 84.

Hot Topics: Canada November 2016

Use Hot Topics to understand the things that matter most to people and create opportunities for brand campaigns to create meaningful connections through people’s passions—especially now, as Canadians celebrate their favourite teams and upcoming holidays and mourn the loss of local and global heroes.

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Let the games begin
After a memorable World Series win following a 108-year drought, younger men celebrated the Chicago Cubs as the Major League Baseball’s latest reigning champions. Men and women of all ages also cheered on the Calgary Stampeders and Ottawa Redblacks as the teams faced each other in the Canadian Football League’s Grey Cup. Younger men rooted for the Montreal Impact soccer team as they took on the Toronto FC in the Major League Soccer’s Eastern Conference Finals.
Politics and pundits
As the US presidential campaigns came to a close on November 8, Americans elected Donald Trump as the country’s next president. Canadian men of all ages were heavily interested in the election on Facebook, expressing their thoughts on the lead up to and outcome of the election. On Instagram, younger men shared their thoughts on President-Elect Trump and men of all ages discussed former US Secretary of State Hillary Clinton.

In commemoration
Canadian men and women of all ages mourned the loss of national artist Leonard Cohen on Facebook. Cohen was a Canadian singer, songwriter, musican, novelist and painter most recognized for his song “Hallelujah.” Older men on Facebook also commemorated the life of Fidel Castro, the revolutionary Cuban leader who passed away on November 25. Younger men joined in to mourn the tragic loss of the plane crash that took 71 lives, including members of Brazil’s Chapecoense football (soccer) team.

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Promising premieres
Younger Canadian women shared in the excitement of binge-watching the Netflix return of the “Gilmore Girls” series, which allowed old and new fans alike to uncover what’s happened in the last 10 years of the characters’ lives and go on new adventures with the cast.

Hot Topics: Australia November 2016

November kicks off end-of-year festivities in Australia, with many Australians and the expat community celebrating Thanksgiving ahead of the Christmas season. As the temperatures start to warm up, let’s take a look at some of the topics that were hot on Facebook this month.

Use Hot Topics to better understand what people are thinking about each month and create relevance for your brand.

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Hot Topics: United Kingdom November 2016

This month, the US presidential election fever continued in the UK, with many people discussing and debating candidates early in the month. Now with the election behind us, many people are focusing on the upcoming Holidays—a season and a reason to be merry. Read more

Hot Topics: United States November 2016

With the presidential election behind us, the Holiday season is officially here. It’s a season to give thanks as we prepare to spend time with family and friends. From the Macy’s Thanksgiving Day Parade to unexpected melodies by Metallica, let’s take a look at some of the topics that were hot on Facebook and Instagram in November.

Hot Topics goes beyond social listening to help you understand what’s bubbling up in conversations each month, providing context and relevance for your brand campaigns.
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Hot Topics: United States October 2016

Fall is officially in full swing with the nail-biting World Series finale, Halloween celebrations, and people priming for the presidential election. The days are getting shorter, temperatures are cooling and the Holidays are almost upon us. While we turn the clocks back, let’s take a look at some of the topics that were hot on Facebook and Instagram this October. Read more

Hot Topics: Australia October 2016

October was marked by support for charitable causes as Australians rallied to raise awareness for breast cancer and men’s health. And one of the country’s most iconic brands made waves when it released its new branding on Facebook Live.

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Use Hot Topics to better understand what people are thinking about each month, and to create relevance for your brand.

For the greater good

Australians came together to support those in need during National Breast Cancer Awareness Month. Women of all ages on Facebook shared their support for the annual campaign to increase awareness of the disease. The conversation extended to Instagram, where older women shared posts about the McGrath Foundation, which celebrates Breast Care Nurses in communities across the country.

In anticipation of Movember, younger Australian men took to Facebook to drum up awareness for the annual November event where men grow moustaches to raise awareness for men’s health. They expressed their support for the initiative and encouraged their friends to donate to the Movember Foundation—or grow a “mo” of their own.

Noise makers

On Facebook, Australians joined the global conversation around the upcoming US election, following stories about Hillary Clinton and Donald Trump on the campaign trail. While the two Presidential candidates trended equally among older men, Robert De Niro’s appeareance in the #VoteYourFuture video resonated with both men and women.

On Instagram, Australian singer Delta Goodrem trended among younger women as she embarked on a national tour promoting her latest album “Wings of the Wild.” Music proved a popular topic on the platform as younger men and women shared posts about Bruno Mars’ new hit single “24K Magic.”

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Brand buzz

Iconic Australian airline Qantas revealed its new logo and typography in October, broadcasting from the Qantas Sydney Jet Base via Facebook Live. The updated look for Australia’s largest airline symbolises a new era for the brand and was embraced by Australians on Facebook.

On Instagram, Dutch fashion brand Viktor & Rolf trended among older women. The brand’s first Australian exhibition showcased two decades of work in Melbourne, and was celebrated on Instagram for its striking design aesthetic that stretches the definition of both fashion and art.