45up: Looking Forward to “Rewirement”

It’s 6pm in Milan and Maria is blogging about her life and passion for food before getting ready for a dance class. 397 miles away in Paris, Julien prepares to pitch a new business idea as he uploads photos of the street art he walked by on the way to a meeting. Meanwhile, on a cold and blustery day in London, Anita plots her next big adventure while messaging a friend she met at a detoxing retreat in Thailand. Read more

Capturing the Spirit of Summer

Thanks to the spread of smartphones, even the dog days are now digital days. Over the course of Summer 2015 alone, the rate at which people in 22 countries across the Northern Hemisphere posted to Facebook on mobile jumped by 26%.

What did people share? Everything from love—Summer is a peak time for adding relationships of all kinds—to road trips and running. This year, of course, the Rio Games are also likely to spark plenty of activity as fans reach for their mobile devices to check results and watch replays. Read more

Marking Milestones: Women on Facebook in Indonesia

Social network usage among Internet users is higher in Indonesia than in any country in Southeast Asia, and Facebook is cited as being one of the country’s most popular social networks.1

We wanted to understand what this meant for a key segment of people in Indonesia: women ages 18–45. As a sister study to Portraits of Women on Facebook in Thailand, Facebook IQ commissioned TNS to conduct a study of the unique role Facebook plays in the lives of these women as they mark key life milestones. Read more

Tech Transformations for 2016 and Beyond

As we head into 2016, Facebook IQ wanted to explore technology’s transformative role in our everyday lives. We commissioned insight and innovation experts Crowd DNA to travel the globe consulting experts, interviewing influencers and surveying people about how technology shifts their attitudes, values and daily rituals.

We then looked at how keywords and conversations around these societal and cultural shifts manifest on Facebook and Instagram and how open people in Nigeria, South Korea, the UK and the US are to the diverse ways technology is augmenting their lives. The study resulted in interviews with 11 experts, 60 qualitative participants and 4000 online survey respondents. Read more

Portraits of Women on Facebook in Thailand

“Mook,” “Khing” and “Gop” in Thai translate, respectively, to pearl, ginger and frog. These words could also refer to 3 women in Thailand. Many Thai parents’ first gift to their child is a nickname, which can follow that child through adulthood.

Mobile is as ubiquitous as nicknames in Thailand, where 8 in 10 women connect to the Internet on a smartphone (and only 5 out of 10 women connect via a desktop computer).1 Indeed, in a recent survey we found that 81% of women ages 18–45 in Thailand say they cannot live without their mobile devices and 93% say it is the last thing they check before going to sleep.

Commonalities don’t stop there. In a study of women that Facebook IQ commissioned TNS to conduct in Thailand, we found that women in different life stages use Facebook to express themselves and connect with what is important to them. Read more

Storytelling Sells: Creating a Digital Marketing Narrative to Drive Action

When it comes to digital campaigns, advertisers tend to lead with “Buy Now” messaging. But is the traditional direct-response approach the most effective way to reach people on digital? Not necessarily. Advertisers are beginning to evolve how they approach their digital marketing strategies, embracing techniques—like storytelling—that have been used successfully in driving business results on other channels (TV, print, email, search, etc.).

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Facebook IQ Video Value Hero

Making an Impact: Measuring the Value of Facebook Video

People have a growing appetite for creating, posting and interacting with video online, especially on mobile. Facebook, for instance, averages more than 3 billion video views per day—more than 65% of which happen on mobile. With just the swipe of a thumb, people have not only the power to control what content and advertising they view but also the power to decide how much attention they pay to that content. This environment of on-demand video consumption on mobile is compelling marketers to create impactful videos that deliver value. While the paradigm of content consumption has changed, marketers’ objectives have not.

As a step to better understand if video ads are changing people’s brand perceptions and purchase behaviors, the Facebook Marketing Science team commissioned Nielsen to analyze how Facebook video ads move brand metrics (Ad Recall, Brand Awareness and Purchase Consideration) in its BrandEffect database. What we learned is that every part of a video view—from initial impression to a complete view and everything in between—drives value.

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