How to Reach People During Back-to-School Season

From July through September, parents and children alike buzz with that one-of-a-kind Back-to-School energy. It’s a time of joy and stress—a time to make a lot of decisions. And with nearly half of parents of school-aged children in the US saying mobile devices help them make family purchases,the role of mobile in reaching people during Back-to-School season is bigger than ever.

Facebook IQ was interested in how the Back-to-School conversation has evolved since the rise of mobile, so we studied what people are saying on our platforms and how they are saying it. Read more

Unveiling the Beauty Secrets of the Modern Asian Woman

For 1 in 4 Asian women, a typical morning routine involves the daily application of 16 beauty products to their face that average a total product cost of US$229.

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Interested in what drives this and other beauty habits, Facebook IQ commissioned TapestryWorks to survey 4,158 and interview 64 women in Indonesia, Japan, Malaysia and South Korea.  These respondents provided insights about their beauty regimes in the cultural context of living in their respective countries, and then our experts enriched the study with Facebook and Instagram behavioral data.

We found that while women in these markets share similar beauty goals, their visions of beauty vary widely. We also found that Asian beauty shoppers like to experiment with new or alternative looks—and most are still on a quest to find their perfect beauty match. Although many visit the beauty counter, nearly 40% ultimately make their purchase online or on mobile.

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45up: Looking Forward to “Rewirement”

It’s 6pm in Milan and Maria is blogging about her life and passion for food before getting ready for a dance class. 397 miles away in Paris, Julien prepares to pitch a new business idea as he uploads photos of the street art he walked by on the way to a meeting. Meanwhile, on a cold and blustery day in London, Anita plots her next big adventure while messaging a friend she met at a detoxing retreat in Thailand. Read more

Fashioning the Online Path to Purchase

From the impulsive thrill of snagging a bargain to the relief of finding the ultimate Little Black Dress for the party season, our 24/7 love affair with shopping only seems to be intensifying.

Just as fashion trends change with every season, so too are the ways people shop for their fashion fixes. Facebook IQ commissioned consumer research company GfK to conduct a path to purchase study of 2,000 shoppers ages 18+ across the Netherlands and Sweden (“online fashion shoppers”). Read more

The M-Factor for Today’s Omni-Channel Shoppers

Shopping basket in one hand and a smartphone in the other, shoppers are increasingly turning to mobile to do research, compare prices and even make their final purchase. Indeed, 45% of all shopping journeys today contain mobile. And for Millennials, this number jumps to 57%. Almost half of Millennials expect to buy more on their smartphone in the year ahead. Magazine_Thumbnail

But it’s not only about the mobile experience for these shoppers. It’s about having a seamless experience across a variety of channels on the path to purchase. Read more

A Modern Welcome for the Year of the Monkey

When Lunar New Year arrives, homes fill with the smells of holiday meals and the sounds of people reuniting. Children receive their red money envelopes, and the whole family shares symbolic food and gifts to welcome a new phase of the lunar calendar.

To explore how technology is adding a modern twist to Lunar New Year traditions across five markets in Asia, Facebook IQ commissioned Ipsos to survey 2,540 people in Hong Kong, Singapore, South Korea, Taiwan and Vietnam about the holiday. We also analyzed Facebook and Instagram data. Read more

Unlocking the Mobile Opportunity in 2016

This past Holiday season showed us that the m-commerce dress rehearsal is over and mobile is now integrated into how people shop and buy. Indeed, Facebook data reveal that in Holiday season 2015 Millennials, Moms and Multicultural shoppers in the US collectively drove 81% of all mobile transactions.1 Read on to find out more about these shoppers and learn how brands can build on the momentum from the Holidays to further unlock the m-commerce opportunity in 2016.
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The 3 Most Common M-Commerce Questions Answered

Last Holiday season was a tipping point for mobile: Traffic surged to mobile shopping sites and apps. M-sites crashed from the onslaught of shoppers. And people got comfortable not only researching but also purchasing gifts on mobile.

Magazine_ThumbnailLooking at our own data, we saw that people on Facebook bought on mobile 46% more during the last Holiday season than during the non-Holiday season.1 Facebook IQ predicts that in Q4 of this year the percentage of online purchasers transacting on a mobile device will rise by 30%.2

The mobile shift has happened, and the thumb is in charge. For the second post in a series examining what this means for brands, Kelly Graziadei, Facebook’s Direct Response Product Marketing Director, spoke to Helen Crossley, Facebook IQ’s Head of Consumer Insights Research, about 3 of the most common questions marketers ask about how to succeed in mobile commerce:

  • How can I increase mobile basket sizes?
  • Should I invest in an m-site or an app?
  • What should I expect in the future in terms of m-commerce?

Read on for an edited excerpt of that conversation.

 

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Unwrapping Holiday Season 2015

The Holidays are still—and will always be—about connecting and celebrating with family and friends. And mobile is rapidly transforming old traditions, reshaping annual rituals and amplifying the global celebration.

Based on Facebook data from across 34 countries and surveys conducted in 21 of those markets, we have compiled 5 essential insights to help marketers maximize Holiday success. Read more