The Holidays are still—and will always be—about connecting and celebrating with family and friends. And mobile is rapidly transforming old traditions, reshaping annual rituals and amplifying the global celebration.
Based on Facebook data from across 34 countries and surveys conducted in 21 of those markets, we have compiled 5 essential insights to help marketers maximize Holiday success. Read more
Think about your News Feed. Whether it’s excitement over remakes of childhood classics or a solar eclipse or topics that make you go “huh,” Facebook has become the new watercooler. With over 1.5 billion people across the globe using Facebook every month to connect about topics that matter to them, it is no wonder marketers are interested in the insights that can be gleaned from these online interactions.
Dark chocolate-covered blueberries and freesia-infused home fragrances used to be the types of things people would only discover in-store. But today, these types of items—things people didn’t necessarily know they wanted before they went shopping—are on consumers’ radar before they even enter the store. In fact, 50% of core consumer packaged goods (CPG) consumers report that they learn about new CPG products before going shopping.
As consumers spend more time on digital devices, especially on mobile, digital is becoming a leading source of that discovery at a time when there are arguably more new products than ever. How can brands reach people in this competitive world of media fragmentation? Read more
Capture, filter, hashtag, share.
On an average day, Instagrammers around the world perform this fluid gesture over 80 million times as they express themselves through the universal language of visuals.*
But Instagrammers don’t just share their world visually—recent research indicates that this visual experience expands their perspectives and inspires new behaviors. Read more
Every day, everywhere, people are connecting around millions of moments that matter to them—from wedding announcements to birth announcements, from birthdays to beach days and from training for a marathon to watching a TV marathon.
Over the past several months, Facebook IQ has examined insights around these moments that people share—and share in—on Facebook and Instagram every day.
When it comes to digital campaigns, advertisers tend to lead with “Buy Now” messaging. But is the traditional direct-response approach the most effective way to reach people on digital? Not necessarily. Advertisers are beginning to evolve how they approach their digital marketing strategies, embracing techniques—like storytelling—that have been used successfully in driving business results on other channels (TV, print, email, search, etc.).
We are marketers participating in arguably the most important medium shift in marketing since the first television ad for Bulova watches in 1941. Mobile has delivered us from a mass media world to a personally relevant one—from a world in which marketers would buy TV, magazine and radio ads as a way to reach people based purely on context to a world in which marketers can reach individuals based not just on demographics but also on passions, behaviors, interests and so on. It’s driven the shift from a world of appointment-driven media ruled by rigid 15-, 30- and 60-second frameworks to a world of anytime/anywhere media.
And thanks to mobile, we’re moving from fewer bigger, longer moments manufactured by the media and marketing industry—moments like soap operas, the “Seinfeld” finale and pivotal sports games—to a time when people are manufacturing and consuming their own and each other’s moments en masse—every minute, every day, 365 days a year. From meals to memes, from first steps to first jobs and from moving on to moving up, millions of people go on Facebook and Instagram to share—and share in—these types of moments every day.
Ramadan is a time to connect with friends, family and faith. It is a moment of oneness as people around the world fast, feast, reflect, shop and celebrate together. And from Malaysia to Morocco, mobile and Facebook are increasingly prominent in Ramadan festivities.
At a global level (looking at data for 15 markets), we uncovered several overarching trends across countries: People are celebrating on Facebook, most are connecting on mobile and many are sharing photos during the festivities. And people ages 18–44 are driving most of the conversation.
Millennials in Mexico, Colombia and Argentina are making it a priority to stay connected. Whether that means toggling between devices or checking Facebook first thing in the morning and last thing at night, many are willing go that extra mile. And as the world’s first generation of digital natives and the largest generation, by population, in Latin America, Millennials are a driving force in the region’s evolving mobile landscape.
To illuminate the most important shifts, Facebook commissioned a study from global media analytics expert comScore. We explored how and why Millennials (defined as people ages 13–34 in this study) connect across the 3 most populous Spanish-speaking countries in Latin America. We found that mobile is now clearly the first screen for Millennials in Mexico, Colombia and Argentina—and that there are interesting (and actionable) differences in the ways Millennials in each country access and use mobile.
For today’s teens and young adults, image is everything—particularly when it comes to how they communicate.
Take it from Aria, a 22-year-old from Canada: “People don’t really want to read through text all the time … they just want to see it visually. It’s more appealing.”
People look to visuals not just to learn what others have to say but also to express themselves, making images essential in today’s universal language. And Instagram, a visual member of the Facebook family of brands, is where people fluent in that language come together.