My Show on My Schedule: How Streaming Has Changed the Game

Only a few years ago, “watching TV” meant just that: going home, turning on the TV and flipping through channels. More recently, what it means to watch TV has changed, as more and more people cut their cable subscriptions1 in favor of streaming services available across devices.2

Facebook IQ wanted to understand how people’s behaviors are changing as a result of these emerging media platforms. We explored how people on Facebook engage with and talk about their favorite content, and we conducted a survey of frequent TV watchers to understand what people want from content providers. Read more

How to Reach People During Back-to-School Season

From July through September, parents and children alike buzz with that one-of-a-kind Back-to-School energy. It’s a time of joy and stress—a time to make a lot of decisions. And with nearly half of parents of school-aged children in the US saying mobile devices help them make family purchases,the role of mobile in reaching people during Back-to-School season is bigger than ever.

Facebook IQ was interested in how the Back-to-School conversation has evolved since the rise of mobile, so we studied what people are saying on our platforms and how they are saying it. Read more

Topics to Watch: February 2017

The latest edition of Topics to Watch shows how creativity, innovation and technology are disrupting age-old industries. From a new spin on dryers to fat freezing and mattresses being delivered in boxes, nothing is as it was. So as we look for the next big thing in creative and product development, we examine how certain industries have evolved to better meet people’s needs.

 

Clothes Dryer
One of the many conveniences of modern life, the clothes dryer continues to evolve with new ultrasound technology that dries clothes at warp speed, saving energy and making the laundry process more efficient and environmentally friendly. But high-tech machinery isn’t the only efficient option to dry your clothes—the market is flooded with other choices, like portable dryers, wardrobe dryers and heated racks.

Cryolipolysis
Cryolipolysis is a medical procedure that eliminates fat by freezing it using a laser, thereby destroying the fat cells. Commonly referred to as “fat freezing,” it is touted as a non-invasive alternative to liposuction. The word itself is a blend of cryogenics (freezing) and lipolysis (breakdown of fats). Men are driving the conversation about this topic, further proof of the growing trend of men wanting to look and feel healthier.

Hair Transplantation
Hair transplantation is a surgical technique that redistributes hair follicles where needed. It’s been most commonly used to treat male pattern baldness, but now women are getting into the hair transplanting game. It can be used on eyebrows and eyelashes as an alternative to permanent makeup for women. Big eyebrows are all the rage, and if you can’t grow them, now you can transplant them.

Infant Body Suit
More commonly called a “onesie,” an infant body suit has always been a wardrobe stable for infants. Now onesies with funny sayings are popping up everywhere. So before babies can talk, their clothes are talking for them. From announcing their arrival with “Hello world” to declaring their love for their family with “My mom is taken, but my aunt is single” and revealing “Eat.Sleep.Poop.Repeat.” as their favorite pastimes, infant body suits are anything but baby talk.

Lodging
Technology has changed the way we travel, giving us the ability to curate our vacations into more immersive experiences, like “yoga detoxes,” “extreme adventures” or “surrender breaks.” Endless lodging options are available to suit the specific needs for whatever experience you desire. RV parks, tree houses, glamping tents, luxury hotels, bed and breakfasts and house rentals are all up for grabs with just a click and a credit card.

Mattress
Mattress shopping used to happen exclusively in big department stores or mattress stores, where you were presented with an overwhelming number of options, hefty price tags and two-week delivery windows. Startups have disrupted that process, now offering fewer options—often online—at affordable prices and delivering your purchase right to your door in a box. Mattress buying made simple.

Cooking Up a Crave: The Role of Mobile in Fast Food Dining

You’re going about your day, maybe feeling a little hungry. Suddenly it strikes—the crave! You need that taco, burger or french fry, and you need it now. So you whip out your smartphone to check out the clos­est fast food joint. Craving your favorite food might not be a new feeling, but the way you act on it? That’s changing, thanks in large part to mobile.  Read more

Super Bowl LI on Facebook and Instagram

Fans turned to Facebook and Instagram during Super Bowl LI as the Patriots beat the Falcons 34–28 in overtime at NRG Stadium in Houston, Texas. Worldwide, 64 million people joined the conversation on Facebookenough to fill the stadium almost 900 times over. 44 million joined the conversation on Instagram.

People discussed everything from New England’s incredible comeback to Lady Gaga’s halftime show to Audi’s “Daughter” ad. All in all, Facebook recorded 240 million interactions and Instagram saw 150 million interactions.1
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Awards Night on Facebook and Instagram

During the biggest night in entertainment, the party is on Facebook and Instagram. We took a look at how conversations played out on our platforms surrounding the 2016 show.

During the 88th Academy Awards®, 24 million people worldwide generated 67 million event-related posts, likes and comments on Facebook.1 And on Instagram, 19 million people worldwide generated 64 million event-related interactions.1

So it’s no surprise that surrounding this cultural moment, the winner is … mobile. In 2016, the conversation was bigger than ever on Facebook and Instagram, growing 15% globally year over year.1 And the vast majority of related posts, videos and photos (89% in the US and 78% in Canada) were shared on mobile. Read more

Moving at a Mobile Minute

2016 was the first year that Facebook saw more mobile conversions than desktop conversions for the entire Holiday Season.1 The upswing in m-commerce started on Black Friday, with the mobile portion of online transactions growing by 55% year over year. And it continued throughout the Holidays, with mobile making up 51% of total online transactions—more than a 10 percentage point increase compared to what we saw during the 2015 Holidays.2

What does this mean for marketers now and in preparation for the year ahead? In short, when it comes to shopping, the thumb is in charge, and it’s up to marketers to move at a mobile minute to keep up with where people are. Read more

How Virtual Reality Facilitates Social Connection

You’re sitting on a train across from someone you’ve never met. You fall into conversation, chatting about everything from your hobbies to relationships to life milestones.

One other detail—you’re wearing an Oculus Rift. The train is virtual, and you and your new acquaintance appear as avatars. How does this affect your level of engagement? Your ability to establish an emotional connection?

Read more

Unveiling the Beauty Secrets of the Modern Asian Woman

For 1 in 4 Asian women, a typical morning routine involves the daily application of 16 beauty products to their face that average a total product cost of US$229.

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Interested in what drives this and other beauty habits, Facebook IQ commissioned TapestryWorks to survey 4,158 and interview 64 women in Indonesia, Japan, Malaysia and South Korea.  These respondents provided insights about their beauty regimes in the cultural context of living in their respective countries, and then our experts enriched the study with Facebook and Instagram behavioral data.

We found that while women in these markets share similar beauty goals, their visions of beauty vary widely. We also found that Asian beauty shoppers like to experiment with new or alternative looks—and most are still on a quest to find their perfect beauty match. Although many visit the beauty counter, nearly 40% ultimately make their purchase online or on mobile.

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American Beauty Buyers: A Closer Look at Millennials and Gen X

Nearly 1 in 2 surveyed Millennial and Gen X beauty buyers* in the US are still looking for the beauty style and products that work best on them.1

Where are they looking? Not just magazines, stores and TV anymore. Digital is now a main channel for beauty purchasers, with mobile leading the way. Indeed, beauty accounts* on Instagram attract over 20 million unique followers in the US.2

As they search for and discover beauty products across channels, the opportunity to connect with these women is massive. In 2015, beauty product sales reached $80 billion in the US.3

Read more