The Short and Winding Road: The Path to Purchase for Auto Buyers in Brazil

The path to purchase a vehicle now lasts an average of 6 weeks in Brazil, just half of how long the industry believes it takes for people to buy a car.

And mobile is driving that shift. With smartphones being the most owned and used device,* we see that Brazilians are turning to mobile throughout the path to auto purchase. And there are more than 480 opportunities to reach them on Facebook and Instagram along the way. Read more