Each month, across Sub-Saharan Africa, more than 95 million people access Facebook, with 97% on mobile.1 And as the number of people on Facebook in the region continues to grow, we wanted to better understand people’s journeys of connectivity.
Facebook IQ commissioned D3 Systems to conduct an in-person survey among a nationally representative sample of 6,089 people ages 18+ (along with in-depth interviews and ethnographies) across three of the most populous Sub-Saharan markets: Kenya, Nigeria and South Africa. Read more
For 1 in 4 Asian women, a typical morning routine involves the daily application of 16 beauty products to their face that average a total product cost of US$229.
Interested in what drives this and other beauty habits, Facebook IQ commissioned TapestryWorks to survey 4,158 and interview 64 women in Indonesia, Japan, Malaysia and South Korea. These respondents provided insights about their beauty regimes in the cultural context of living in their respective countries, and then our experts enriched the study with Facebook and Instagram behavioral data.
We found that while women in these markets share similar beauty goals, their visions of beauty vary widely. We also found that Asian beauty shoppers like to experiment with new or alternative looks—and most are still on a quest to find their perfect beauty match. Although many visit the beauty counter, nearly 40% ultimately make their purchase online or on mobile.
The decision to pursue higher education isn’t just for students about to graduate from high school. It can happen at any time, in any place. And increasingly, it’s happening in later life.
Indeed, college enrollment for students between the ages of 25 and 34 increased 52% between 1998 and 2012 in the US, and is projected to increase by another 23% by 2023.1
As college enrollment rises for returning students, mobile usage is rising consistently across generations. So much so that we got to thinking: What’s the role of mobile devices in a modern student’s higher education decisions? Read more
Reaching your audience where they are and where they are going means placing people—not devices—at the center of your cross-channel strategy. So is planning against media siloes a thing of the past? Facebook researchers Georges Augue, Richard Bussy and Stefano Cirillo discuss the importance of moving beyond device-led strategies. Check out excerpts of our conversations with each about learnings from recent country studies: Read more
“The longer I live, the more beautiful life becomes” renowned architect Frank Lloyd Wright once remarked. Growing older yet feeling younger, age is becoming just a number. With each passing year, people are showing no signs of winding down. In fact, they’re winding up — starting new businesses, (re)discovering their passions, and indulging their thirst for wanderlust. Read more
Mobile devices have opened up the world of gaming to a new and diverse range of people. Whether it’s crushing candy on the way to work or delving dungeons while hanging out with friends, gaming is no longer limited to a core group of people or the living room anymore. Read more
Marketers now have the opportunity to use precision to target audiences as well as mass scale to reach larger ones with digital and mobile platforms, like Facebook and Instagram. But if they limit reach, are marketers losing out on the opportunity to drive impact at scale?
To better understand the importance of reach in a digital world, Facebook Marketing Science conducted research to determine how efficient reach is in driving impact to more people and real business results at scale for brand advertisers. Read on for topline findings from our research and download the white paper for an expanded discussion of our analysis and what it means for marketers.
Across Latin America’s two most populous countries, people are starting to expect more from their banks. But are banks in Brazil and Mexico rising to the occasion? Recent research reveals that 1 in 2 online bankers don’t think so.
In a previous post, we looked at how mobile is reshaping the way people shop across Latin America. And now, a recent study allows us to shed new light on how digital and mobile are transforming the way people bank. Read more
Excitement about the Rio Games is running high, and this summer, people will channel it into mobile.
According to a Facebook-commissioned survey by GfK, an average of 72% of people around the world are enthusiastic about the Rio Games. And that number is even higher in Brazil despite mounting financial worries, political instability and the Zika virus.
The mission of parenting—to raise healthy, happy children—is timeless. But has the parenting journey changed since entering the digital age? Using commissioned research and Facebook and Instagram data, we explore five popular beliefs about modern parenting and note how brands can authentically engage moms and dads today.