What makes this season so special in our platforms goes beyond presents. With the smartphone a constant companion, Brazilians chat, make plans, go shopping and excitedly enjoy the festive season. Put your brand at this discovery moment.
Shopping has already started
of surveyed Brazilians plan to buy presents in October1
of surveyed women who self-gift say that they may shop for the Holidays in October1
Mobile is always on
of Facebook content is generated on mobile phones and tablets2
of surveyed Brazilians plan to buy gifts in November1
Celebrating and sharing
on Black Friday
Facebook interactions generated on Black Friday2
Anticipation builds on mobile ...
average increase in content produced on mobile every day, compared to daily average of content produced on mobile during the rest of the year2
of Facebook conversations about Black Friday happen on Android devices2
... and lasts longer than a single day
of Facebook conversations about Black Friday happened 2 days before the event2
On Black Friday ...
18-24-year-olds generated 30% of the Facebook conversations about Black Friday2
25-44-year-olds generated 34% of the Facebook conversations2
Women generated 64% of the conversation2
... or should we say "Black Saturday"?
of Facebook conversations about Black Friday actually happen on Saturday2
Inspiration lasts through the Holiday season
of surveyed shoppers say they leave buying presents to December1
Warm days, parties, presents ... and mobile
Women generated 82% of the Facebook content on mobile in December2
On the night before Christmas
Mobile photo sharing increased 31% on Facebook2
Then they're off ...
of surveyed Brazilians say they travel for New Year's2
... but not offline
Detox? Not for Christmas
of surveyed Brazilians don't plan on spending less money in January1
of surveyed women say they self-gift in January1
and making an impression on Facebook ...
of surveyed Brazilians plan to self-gift during the Holiday season1
of surveyed women who report using Facebook and Instagram say they are likely to self-gift during the Holiday season1
of surveyed women said they planned on shopping in-store less than they did the year before1
Shopping sprees for parents
of surveyed parents say Facebook influences how they shop1