Shifts for 2020: Blurring Boundaries

By 2020, more people will have mobile phones than running water or electricity at home.1

And for the first time in history, more people will be connected to the internet than not.1 Mobile will generate nearly half of US ecommerce sales2 and Millennials will make up half the global workforce3—but don’t look for them in customer service, given that 85% of customer interactions will be managed without a human.4

A whole new world? Practically—and it’s just over 30 months away. Read more

The Power of the Platform: Pixels + Print

When looking for a fashion fix, a beauty how-to or fitness tips, people turn to both magazines and Instagram. But they seek a different payoff from pixels than from print. In a study Facebook commissioned Kantar Millward Brown to learn more about those differences, we found that 65% of people who use Instagram on a monthly basis and subscribe to magazines (dual users*), choose Instagram over magazines when looking for inspiration. When it comes to looking for detailed information, 57% choose magazines over Instagram.

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Journeys of Connectivity: How People in Sub-Saharan Africa Come Online

Each month, across Sub-Saharan Africa, more than 95 million people access Facebook, with 97% on mobile.1 And as the number of people on Facebook in the region continues to grow, we wanted to better understand people’s journeys of connectivity.

Facebook IQ commissioned D3 Systems to conduct an in-person survey among a nationally representative sample of 6,089 people ages 18+ (along with in-depth interviews and ethnographies) across three of the most populous Sub-Saharan markets: Kenya, Nigeria and South Africa. Read more

Why Creativity Matters More in the Age of Mobile

Mobile has not only ushered in a new era of consumption for people, it’s given marketers a new canvas to tell stories. So why, then, are marketers building for mobile under the constraints of briefs and media plans built for other mediums, like TV and print? How can we as an industry break conventional norms and redefine storytelling and campaign planning now that the thumb is in charge?

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How Mobile Fuels the Canadian Auto Purchase Process

When it’s time to look for a new car, Canadians are increasingly steering away from dealerships and turning to their smartphones. In fact, 74% of Canadian auto shoppers use a mobile device to do their vehicle research.1*

What’s fueling this trend, and how do mobile, Facebook and Instagram drive the different stages of the auto purchase process? To find out, Facebook IQ analyzed Facebook data and commissioned Ipsos to survey 1,500 people in Canada who planned to purchase or lease a vehicle in the next year. Read more

My Show on My Schedule: How Streaming Has Changed the Game

Only a few years ago, “watching TV” meant just that: going home, turning on the TV and flipping through channels. More recently, what it means to watch TV has changed, as more and more people cut their cable subscriptions1 in favor of streaming services available across devices.2

Facebook IQ wanted to understand how people’s behaviors are changing as a result of these emerging media platforms. We explored how people on Facebook engage with and talk about their favorite content, and we conducted a survey of frequent TV watchers to understand what people want from content providers. Read more

Top 4 Topics from Facebook IQ at SXSW

Facebook IQ took the stage to share insights about everything from neuromarketing to standing out in-feed as the worlds of technology, marketing and entertainment converged in Austin for SXSW 2017.

Check out the top topics from our sessions, and explore the insights and reports that inspired them. Read more

Moving Pictures: The Persuasive Power of Video

Why is mobile video skyrocketing around the world? It may be that our eyes just can’t look away.

Through a biometric analysis of how people in the UAE and the UK consume content in their personal mobile feeds,* we discovered that people gaze 5x longer at video than at static content on Facebook and Instagram.1
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How to Reach People During Back-to-School Season

From July through September, parents and children alike buzz with that one-of-a-kind Back-to-School energy. It’s a time of joy and stress—a time to make a lot of decisions. And with nearly half of parents of school-aged children in the US saying mobile devices help them make family purchases,the role of mobile in reaching people during Back-to-School season is bigger than ever.

Facebook IQ was interested in how the Back-to-School conversation has evolved since the rise of mobile, so we studied what people are saying on our platforms and how they are saying it. Read more