Mobile has not only ushered in a new era of consumption for people, it’s given marketers a new canvas to tell stories. So why, then, are marketers building for mobile under the constraints of briefs and media plans built for other mediums, like TV and print? How can we as an industry break conventional norms and redefine storytelling and campaign planning now that the thumb is in charge?
When it’s time to look for a new car, Canadians are increasingly steering away from dealerships and turning to their smartphones. In fact, 74% of Canadian auto shoppers use a mobile device to do their vehicle research.1*
What’s fueling this trend, and how do mobile, Facebook and Instagram drive the different stages of the auto purchase process? To find out, Facebook IQ analyzed Facebook data and commissioned Ipsos to survey 1,500 people in Canada who planned to purchase or lease a vehicle in the next year. Read more
Only a few years ago, “watching TV” meant just that: going home, turning on the TV and flipping through channels. More recently, what it means to watch TV has changed, as more and more people cut their cable subscriptions1 in favor of streaming services available across devices.2
Facebook IQ wanted to understand how people’s behaviors are changing as a result of these emerging media platforms. We explored how people on Facebook engage with and talk about their favorite content, and we conducted a survey of frequent TV watchers to understand what people want from content providers. Read more
Facebook IQ took the stage to share insights about everything from neuromarketing to standing out in-feed as the worlds of technology, marketing and entertainment converged in Austin for SXSW 2017.
Check out the top topics from our sessions, and explore the insights and reports that inspired them. Read more
Why is mobile video skyrocketing around the world? It may be that our eyes just can’t look away.
Through a biometric analysis of how people in the UAE and the UK consume content in their personal mobile feeds,* we discovered that people gaze 5x longer at video than at static content on Facebook and Instagram.1
From July through September, parents and children alike buzz with that one-of-a-kind Back-to-School energy. It’s a time of joy and stress—a time to make a lot of decisions. And with nearly half of parents of school-aged children in the US saying mobile devices help them make family purchases,1 the role of mobile in reaching people during Back-to-School season is bigger than ever.
Facebook IQ was interested in how the Back-to-School conversation has evolved since the rise of mobile, so we studied what people are saying on our platforms and how they are saying it. Read more