Facebook IQ

Real Life. Real Insight. Real Action.

By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.

Shifts for 2020: Blurring Boundaries

From the blurring of gender lines to the rise of cross-border ecommerce, the future has arrived, and it's brimming with opportunity. Check out the debut of our new future-focused content series to discover how people's shifting expectations and behaviors today can help you secure relevance tomorrow.

Read more

Unfiltered: Looking at Instagrammers Through a Biometric Lens

Tune in to the second episode in Facebook IQ’s new podcast series. From ancient philosophers to modern day neuroscientists, the study of the mind-body connection mystifies and captivates us as a society. Biometrics plays a big part in solving this mystery. Our experts will guide you through the latest findings on how biometrics are used to measure people's physiological response when using Instagram.

Read more

The Power of the Platform: Pixels + Print

Tune in to the first episode in Facebook IQ’s new podcast series.

When looking for a fashion fix, a beauty how-to or fitness tips, people turn to both magazines and Instagram. But they seek a different payoff from pixels than from print. Meet the Facebook experts who can guide you through our latest findings on people who use Instagram and subscribe to magazines, and read on to discover what it all means for marketers.

Read more

Facebook IQ

People Insights

Better understand attitudes and behaviors in aggregate, online and offline.

Facebook IQ

Holidays & Events

See how people mark different holidays, seasons, events and milestones on Facebook.

Facebook IQ

Industry Research

Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.

Facebook IQ

Monthly Spotlights

Get the latest updated Facebook stats and trending topics on a regular basis.