On Sunday May 14, 2017 people across the United States celebrated Mother’s Day. To better understand how people share in cultural moments like this one, we took a deeper look at how the conversation unfolded on Facebook.
Across the world, Mother’s Day 2017 drove more posts in a single day than any other topic on Facebook in the last year.1
Mother’s Day sparks a visual conversation.
Mother’s Day posts demonstrate people care about family and gratitude.
US and Brazil lead in the conversation.