Mother’s Day 2017 on Facebook

On Sunday May 14, 2017 people across the United States celebrated Mother’s Day. To better understand how people share in cultural moments like this one, we took a deeper look at how the conversation unfolded on Facebook. 

Across the world, Mother’s Day 2017 drove more posts in a single day than any other topic on Facebook in the last year.1

Mother’s Day sparks a visual conversation.


Mother’s Day posts demonstrate people care about family and gratitude.

US and Brazil lead in the conversation.





Download the infographic here.

Facebook data, global, 18+, May 14 2017.