December was a month for relaxation and celebrations, with Australians spending the long summer days with family and friends for the Holidays, anticipating the latest box office hits and watching sports.
Use Hot Topics to better understand what people are thinking about each month and create relevance for your brand.
Women of all ages shared their favourite Christmas moments on Facebook and Instagram. The celebration didn’t end there, with New Year’s Eve just around the corner. Australians rang in 2017 with fireworks displays and Facebook and Instagram conversations around the nation.
As Australia heats up in December, so too do the cricket rivalries among the states. Men of all ages turned to Facebook and Instagram to cheer for their state team in the upcoming Big Bash League, whether it be Brisbane Heat, Sydney Sixers, Perth Scorchers or Adelaide Strikers. As the major sponsor of the league, KFC received its fair share of conversation.
On Facebook, young men commiserated with Rhonda Rousey as she was defeated in 48 seconds against opponent Amanda Nunes.
The loss of pop star George Michael captured the hearts of older women on both Facebook and Instagram as they remembered his best moments with his band Wham! throughout the 80s and his later hits—like “Freedom!”—in the 90s.
Women of all ages were also saddened by the sudden loss of Carrie Fisher. She was remembered for her role in Star Wars as Princess Leia and for her best-selling novels “Wishful Drinking” and “Postcards from the Edge.” The following day, people—especially older women on Facebook—were shocked by the news of the death of Fisher’s mother, Debbie Reynolds.
The annual Victoria’s Secret Fashion Show, held in Paris on December 5, created excitement among young women on Facebook who watched the Angels take to the runway.
Cinemas across the country were packed with Australians eager to see the latest installment of Star Wars, “Rogue One: A Star Wars Story.” Men of all ages took to Facebook and Instagram to share their excitement for the highly anticipated film.