Hot Topics: United States December 2016

We said goodbye to 2016 by celebrating the Holidays and big moments in Sports and Entertainment while also commemorating icons lost. Let’s take a look at some of the topics that took center stage on Facebook and Instagram this December.

Hot Topics goes beyond social listening to help you understand what’s bubbling up in conversations each month, providing context and relevance for your brand campaigns.
US Hot Topics December 2016

It’s no surprise that the Holiday season was a focus of conversation on Facebook and Instagram this December. Topics related to Christmas were popular with women on both platforms, with Santa Claus, Christmas sweaters and Christmas Eve being popular subjects. As we ushered in 2017, New Year’s Day was the topic du jour among women on Facebook and Instagram.

Promising premieres

“Star Wars 4 Rogue One,” the latest installment in the almost 40-year-old film series, gained the attention of both men and women on Facebook and Instagram. Dedication to the series was reaffirmed on both platforms, with the return of Darth Vader and Princess Leia grabbing the attention of men and women.

Big wins

Football was on the brain of men on Facebook and Instagram as the countdown to the Big Game began. Gearing up for the NFL Playoffs, younger men on Instagram and Facebook showed support for their teams, with the New York Giants and Detroit Lions dominating conversations. The Los Angeles Rams parted ways with its coach, making the team a hot topic among younger men on Facebook.

In commemoration

Throughout 2016, we said goodbye to many icons and artists, and sadly December was no different.

John Glenn, the first American to orbit the earth, passed away at age 95. His death was a focus of conversation for older men on Facebook. A US Marine, an astronaut and a US Senator for 24 years, Glenn defined what it means to serve your country.

Older men on Facebook said goodbye to actor Alan Thicke, best known for his role in the 1980s sitcom “Growing Pains.”
US Instagram Hot Topics December 2016
Pop superstar George Michael passed away on Christmas Day, making his hit “Last Christmas” even more poignant and capturing the attention of older women on Facebook and Instagram.

Men and women on both platforms mourned Carrie Fisher, who was known well beyond her role as Princess Leia as an author, a screenwriter and an advocate for people with mental illness. Her mother, renowned actress Debbie Reynolds, passed away one day later at the age of 84.