Hot Topics: United States November 2016

With the presidential election behind us, the Holiday season is officially here. It’s a season to give thanks as we prepare to spend time with family and friends. From the Macy’s Thanksgiving Day Parade to unexpected melodies by Metallica, let’s take a look at some of the topics that were hot on Facebook and Instagram in November.

Hot Topics goes beyond social listening to help you understand what’s bubbling up in conversations each month, providing context and relevance for your brand campaigns.
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Politics and pundits
November’s US presidential election was the focus for men and women on both Facebook and Instagram. Older men and women talked about President-Elect Donald Trump and former Secretary of State Hillary Clinton on both platforms. In addition, Trump Tower was a conversation piece among older men and women on Facebook shortly after the election. Older women on Instagram showed support for Planned Parenthood and Rock the Vote. The bond between President Barack Obama and Vice President Joe Biden was popular among younger women on Instagram, adding some levity to the election season.

The Holiday season is officially here! The Macy’s Thanksgiving Day parade kicked off the holiday and was popular with women on both Instagram and Facebook. The Holiday season also means Holiday shopping, and Black Friday and Cyber Monday were popular topics for younger women on both platforms. Women on both platforms also paid respect on Veteran’s Day, honoring and remembering those who have served our country.

Noise makers
On NBC’s “The Tonight Show,” Metallica teamed up with the Roots and Jimmy Fallon to perform “Enter Sandman” using classroom instruments, which was a hit with men and women on Facebook. Men on Facebook were all ears when Jay Z performed a free concert in Cleveland, Ohio, to support Hillary Clinton. Rae Sremmurd’s song “Black Beatles” hit #1 on Billboard’s Hot 100, noticed by younger men and woman on Instagram. When the United States Marine Corps announced that it may retire its recruiting slogan—“The Few. The Proud. The Marines.”—it became a hot topic of conversation among men on Facebook and Instagram.

In commemoration
Fidel Castro, Cuba’s controversial leader for nearly five decades, passed away on November 26, capturing the attention of men on Instagram.
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For the greater good
Dolly Parton’s Imagination Library is a nonprofit founded to help foster a love of reading among pre-school children and their families. This November, nearly one million free books were mailed to children around the world, gaining the attention of older women on Facebook. Congrats to Dolly for helping to educate and inspire future generations.