Hot Topics: United States October 2016

Fall is officially in full swing with the nail-biting World Series finale, Halloween celebrations, and people priming for the presidential election. The days are getting shorter, temperatures are cooling and the Holidays are almost upon us. While we turn the clocks back, let’s take a look at some of the topics that were hot on Facebook and Instagram this October.

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Hot Topics goes beyond social listening to help you understand what’s bubbling up in conversations each month, providing context and relevance for your brand campaigns.


Halloween ushers in the Holiday season and was the focus of younger women on both Facebook and Instagram. Older women on Instagram were getting ready to celebrate Day of the Dead or Dia de Muertos, a multi-day Mexican holiday that honors the dead. Diwali, the Hindu festival of lights, was popular with both genders on Facebook and Instagram. Diwali celebrates the triumph of light over darkness, good over evil, knowledge over ignorance and hope over despair.

Politics and pundits

The 2016 presidential election is upon us, so it’s no surprise there’s been conversation around hot-button issues and key figures in the race for President. Older women on Instagram got behind Rock the Vote, while WikiLeaks captivated older men on both Facebook and Instagram. With the release of ‘Trumpland,’ Michael Moore became a hot topic among older men, as did Robert DeNiro’s viral video targeting Donald Trump. Fox News anchor Megyn Kelly, a key media figure throughout the presidential race, was also trending among older men.

Big wins

Baseball was on the brain for men across Facebook and Instagram. Chicago Cubs fans were hopeful their team would beat the Cleveland Indians to win the World Series, ending their 108-year drought. Some folks believed that one of the longest sports-related curses in history might be lifted. “Go Cubs Go!” became a rallying cry for both genders on Instagram. And while baseball may be America’s favorite pastime, the NHL gets an honorary mention for its popularity among younger men on Instagram as it kicked off its 100th season.

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Promising premieres

The Walking Dead season 7 premiere was the talk of younger men and women on Facebook and Instagram (no spoilers here). Kevin Hart grabbed the attention of younger men and women with the launch of his new movie, “What Now?” And Netflix will be debuting its revival of Gilmore Girls in November, making the show a popular topic on Instagram among younger women.

For the greater good

October is National Breast Cancer Awareness Month and women were showing support and raising awareness on both Facebook and Instagram. Bob Dylan was awarded the Nobel Prize in Literature for his lyrics, captivating both genders on Instagram. Big congrats to Dylan who once said “All I can do is be me, whoever that is.” Indeed.