Hot Topics: Australia October 2016

October was marked by support for charitable causes as Australians rallied to raise awareness for breast cancer and men’s health. And one of the country’s most iconic brands made waves when it released its new branding on Facebook Live.

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Use Hot Topics to better understand what people are thinking about each month, and to create relevance for your brand.

For the greater good

Australians came together to support those in need during National Breast Cancer Awareness Month. Women of all ages on Facebook shared their support for the annual campaign to increase awareness of the disease. The conversation extended to Instagram, where older women shared posts about the McGrath Foundation, which celebrates Breast Care Nurses in communities across the country.

In anticipation of Movember, younger Australian men took to Facebook to drum up awareness for the annual November event where men grow moustaches to raise awareness for men’s health. They expressed their support for the initiative and encouraged their friends to donate to the Movember Foundation—or grow a “mo” of their own.

Noise makers

On Facebook, Australians joined the global conversation around the upcoming US election, following stories about Hillary Clinton and Donald Trump on the campaign trail. While the two Presidential candidates trended equally among older men, Robert De Niro’s appeareance in the #VoteYourFuture video resonated with both men and women.

On Instagram, Australian singer Delta Goodrem trended among younger women as she embarked on a national tour promoting her latest album “Wings of the Wild.” Music proved a popular topic on the platform as younger men and women shared posts about Bruno Mars’ new hit single “24K Magic.”

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Brand buzz

Iconic Australian airline Qantas revealed its new logo and typography in October, broadcasting from the Qantas Sydney Jet Base via Facebook Live. The updated look for Australia’s largest airline symbolises a new era for the brand and was embraced by Australians on Facebook.

On Instagram, Dutch fashion brand Viktor & Rolf trended among older women. The brand’s first Australian exhibition showcased two decades of work in Melbourne, and was celebrated on Instagram for its striking design aesthetic that stretches the definition of both fashion and art.