Hot Topics: Canada September 2016

As Summer came to a close, Canadians took to Facebook and Instagram to celebrate Fall and all that comes with it. New product updates from big brands also captured interest, while movers and shakers from around the world triggered Canadian discussion.



Canadians turned to Instagram to share their celebrations during the Labour Day long weekend. And as the back-to-school frenzy kicked in, parents proudly shared on Instagram their children’s first experiences at Kindergarten.

Brand buzz

Starbucks inspired Canadians on Facebook to virtually share about their Pumpkin Spice lattes, one of the the brand’s signature drinks. With the launch of its Stories feature, Instagram was also a trending topic on Facebook. And users of both Android and Apple products had something to talk about, expressing views on the iOS10 software update on Instagram and anticipating the launch of Samsung Galaxy A8 on Facebook.


Younger Canadian women followed Keith Urban’s Canada tour while older Canadian women fell under the spell of Dolly Parton’s new version of her hit single, “Jolene.” Chance the Rapper got some attention from younger men on Instagram as he sold out shows from his Magnificent Coloring World tour and treated Toronto to a gospel-style puppet show.

Big wins

With the World Cup of Hockey 2016 culminating in Team Canada’s triumphant win, men on Facebook and Instagram were quick to share their excitement.


World leaders

Admiring fans used Facebook to express their appreciation of Mother Teresa as she was declared a saint in a canonization mass held by Pope Francis. And Michelle Obama caught the attention of older women in her continued support of Hillary Clinton.

What it means for marketers

The month of September shows how Canadians are influenced by seasonal events and celebrations, as well as by personalities with a media presence, whether in music, politics or philanthropy. The charts above and more Hot Topics from Facebook IQ every month will help you gain a deeper understanding of what is influencing your target audiences in Canada and inform your campaign planning.