Hot Topics: Australia September 2016

Celebrating footy finals and fathers in September, Australians turned to Facebook and Instagram to share experiences that matter to them.


Finals fever

Sport lovers shared support for their favourite football clubs on Facebook and Instagram. Men on Facebook revelled in the upcoming finals clash between the Melbourne Storm and the Cronulla Sharks, who made their historic grand final debut.

On Instagram, Australians showed their support for their AFL club as semi-finals played out between the Geelong Football Club and Sydney, and the Western Bulldogs and Greater Western Sydney. Making their first grand final since 1961, the Western Bulldogs trended highest on the platform, with Australians celebrating the enormous feat.

Capturing the voice of women

On Instagram, touring bands Simple Plan and Pentatonix trended among young women as each group played shows across the east coast of Australia. Flight Facilities’ performance with the Sydney Symphony Orchestra trended highest among Australian women, who shared their experience enjoying the music in an iconic Sydney location, The Domain.


Australians celebrated a moment closer to home with Father’s Day on the first weekend of September. Across both platforms, Australians of all ages shared their love and admiration for fathers and grandfathers.


In commemoration

September marked the 10-year anniversary of death for legendary conservationist and crocodile hunter Steve Irwin. Tributes for the much-loved Aussie flowed through Facebook feeds.

What it means for marketers

Facebook and Instagram posts are a reflection of the things that matter most to people and offer opportunities for brands to create meaningful connections through people’s passions and shared causes. Marketers have the chance to form real relationships with audiences when they genuinely contribute to what people care and talk about.