Hot Topics: Australia August 2016

From interest in major sporting events to conversations about community and charity events, August’s Hot Topics shows the variety of views and experiences that matter to Australians.



Let the games begin

Australians were spoiled for choice with sport in August, as the Rio Games captured the attention of fans on Facebook and Instagram. Men and women of all ages celebrated the successes of champion athletes Usain Bolt and Michael Phelps in particular.

Australia’s biggest rivalry in Rugby Union came to a head in August, which saw older men take to Facebook to show support for the Qantas Wallabies in the clash against the All Blacks in the Bledisloe Cup.

Screen stealers

 The highly anticipated Hollywood blockbuster “Suicide Squad” trended across both Facebook and Instagram as it hit the Australian box office. Young women took to Instagram to share excitement about the movie’s characters, particularly celebrating Australian actress Margot Robbie in her role as Harley Quinn.

Australians celebrated the life and death of screen legend Gene Wilder on Facebook and Instagram. Older women shared fond memories of the late actor on Instagram, in particular remembering him for one of his most popular roles as Willy Wonka.

For the greater good

The annual City2Surf in Sydney gave Australians an opportunity to raise money for various charities and community groups. On Facebook, men and women of all ages shared their support for a good cause, while women used Instagram to share their experience of the day.

On Instagram, the Brisbane charity run “Bridge to Brisbane” was celebrated most by women, who showed support for the local community and those in need.



What it means for marketers

 Whether it’s through major sporting fixtures, community events or entertainment, the month of August offered brands a variety of opportunities to join conversations about topics people care about. Take part in the celebrations that happen every year, and understand what matters to your core audience so you can be what matters to them.