Capturing the Spirit of Summer

Thanks to the spread of smartphones, even the dog days are now digital days. Over the course of Summer 2015 alone, the rate at which people in 22 countries across the Northern Hemisphere posted to Facebook on mobile jumped by 26%.

What did people share? Everything from love—Summer is a peak time for adding relationships of all kinds—to road trips and running. This year, of course, the Rio Games are also likely to spark plenty of activity as fans reach for their mobile devices to check results and watch replays.

For a closer look at how people connect on Facebook and Instagram from May through September and what that means for marketers, check out these findings from our 2015 internal data about people ages 18+ across 22 Northern Hemisphere countries, with a sneak peak at an upcoming study about the Rio Games.