Fashioning the Online Path to Purchase

From the impulsive thrill of snagging a bargain to the relief of finding the ultimate Little Black Dress for the party season, our 24/7 love affair with shopping only seems to be intensifying.

Just as fashion trends change with every season, so too are the ways people shop for their fashion fixes. Facebook IQ commissioned consumer research company GfK to conduct a path to purchase study of 2,000 shoppers ages 18+ across the Netherlands and Sweden (“online fashion shoppers”).

We learned that the retail shopping habits of online fashion shoppers are increasingly digital. Check out our curated findings below.