Hot Topics: Canada February 2016

February was a time of major entertainment events and celebrations on Facebook and Instagram, as men and women across Canada united to share their excitement for the Super Bowl, the Grammys and Valentine’s Day.

This month, older men on Facebook sunk their teeth into American politics, particularly US Senator Bernie Sanders’s efforts to outperform Hilary Clinton in presidential elections and Donald Trump’s controversial comments.




On Facebook and Instagram, men of all ages rejoiced when Team Canada scored a victory against Team USA during the 2016 NBA All-Star Game in Toronto and indulged in one of the biggest sporting events of the year, the Super Bowl.

The Grammy Awards was a major point of discussion among older women on Facebook and Instagram, as was Lady Gaga’s latest single “Til It Happens to You.” This demographic also placed special importance on Chinese New Year, which happens to be the Year of the Monkey.




Younger women on Facebook celebrated the platform’s birthday on Friends Day and the return of Tim Hortons’ RRRoll Up the Rim to Win contest. They also shared their theories on the latest episodes of “The Walking Dead.”

Valentine’s Day captivated women of all ages on Facebook and Instagram, as different brands teamed up with Cupid to unveil their latest promotions.

Whether Canadians were excited for a new TV show or celebrating the victory of their favourite sports team, they shared their enthusiasm on Facebook and Instagram. Using these themes and insights to inspire future campaigns will help you deliver messages that will resonate with your audience.