As we head into 2016, Facebook IQ wanted to explore technology’s transformative role in our everyday lives. Explore our fourth of 5 discoveries.
As technology penetrates our everyday lives, it’s altering how we interact with each other, reshaping rituals, transforming old traditions and amplifying celebrations. We are driven by the same emotional desire to connect, but how we do so is fundamentally shifting. This is partly because we are embracing tech to solve age-old problems (like finding “the one”). It could also be a response to social and economic factors: more people are living alone and moving between countries for work. But just because we live alone doesn’t mean we have to be lonely. Technology offers all sorts of opportunities to connect with family and friends online to celebrate important moments in new ways.
For example, while online dating has become second nature to younger generations, Facebook conversation analysis actually signals a growing acceptance among 55–64-year-olds.
In the Real World
From seeking a fellow bacon lover to only dating Geminis, online dating is increasingly specialized. And when the right one comes your way, but lives 3000 miles away, shared Instagram accounts and date nights over video chat are keeping the flame alive. Living alone doesn’t mean you need to eat alone in Seoul; solo diners are broadcasting their evening meals in a cultural phenomenon called “muk-bang” to a familiar face or an audience of thousands. Even how we pray has transformed as Bibles and Qurans are read via tablets and people join virtual prayer rooms from home.
Be part of the modern celebration
As a result of these evolving rituals and traditions, new industries, products and services will emerge. Seize the opportunity to become part of the modern way people are now relating to one another.
Download the Reinventing Rituals PDF here.