With Christmas lights and decorations popping up in high streets and shopping malls across the country, conversations on Facebook turned inevitably to questions of celebrations and gift shopping.
Such discussions skewed strongly towards women, perhaps suggesting that they were getting organised for the festive season earlier than men. Women also dominated chatter about John Lewis and Sainsbury’s—possibly debating which retailer had produced the best Christmas TV ad—as well as the Black Friday shopping event. Check out our Holiday story to discover how brands can make the most of the festive period.
Male conversations, meanwhile—particularly those of older men—were geared more towards sports and news events. The thunderous response to the Paris atrocities by broadcaster Andrew Neil attracted the attention of the oldest males, while younger men discussed the death of New Zealand rugby legend Jonah Lomu and the political performances of Donald Trump.
Learn more about what people found most important and interesting during November in the charts above, and check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.