Unwrapping Holiday Season 2015

The Holidays are still—and will always be—about connecting and celebrating with family and friends. And mobile is rapidly transforming old traditions, reshaping annual rituals and amplifying the global celebration.

Based on Facebook data from across 34 countries and surveys conducted in 21 of those markets, we have compiled 5 essential insights to help marketers maximize Holiday success.

We found that 6 in 10 global shoppers plan to shop differently this year.* Check out our Holiday 2015 infographic to learn how marketers can leverage the new rules of Holiday shopping.




Download the print-friendly Global PDF here.

Download the print-friendly US version PDF here.


*Poll of respondents ages 18+ across AR, AU, BR, CA, CO, DE, DK, FR, ID, IT, JP, KR, MX, NO, PH, SE, TH, TR, TW, UK, US, Jul 2015.