During the month of October, people on Facebook in the US celebrated the moment and moments to come. Men reveled in the lead-up to and beginning of the World Series, which the Kansas City Royals won 4–1 against the New York Mets. Men also discussed the 20th anniversary of the Million Man March, a civil rights march on the National Mall in DC. And younger men started the conversation about “Star Wars: The Force Awakens,” the newest movie in the franchise due in theaters in December.
Meanwhile, younger women led the discussion about the most-talked-about moment of the month: Halloween. Younger women also celebrated the release of the first single, “Hello,” from Adele’s first new album in nearly 5 years, due out in November. And older women kicked off the conversation about the Holiday Season, as we have seen talk about Thanksgiving already begin to grace News Feed.
Month over month, we are seeing people turn to News Feed to discuss events as they happen or shortly after they happen, likely using their mobile devices to connect about topics that matter to them. Brands can use mobile to leverage anticipation about key once-a-year moments, like Halloween and the World Series, and reach people before, during and after the event.
Hot Topics in AU, CA, the UK and the US
Topics related to 3 dates in October captured the attention of people in Australia, Canada, the UK and the US.
October 9: “Steve Jobs” release date. The Aaron Sorkin film about the Apple co-founder and 2-time CEO was widely released in the first half of the month, sparking conversation around the globe.
October 21: “Back to the Future” Day. This is the day Michael J. Fox’s character Marty McFly and Christopher Lloyd’s character Doc Brown time-travel to in the sequel to the 1980s sci-fi classic “Back to the Future.”
October 31: Halloween. People, especially women, around the world celebrated this day more than all others in the month.
By understanding more about moments that matter to people, brands can deliver highly creative, personally relevant experiences that matter more to their consumers.