Hot on the heels of Back-to-School season, September’s Hot Topics in the US are a master class for brands looking to expand their audience. Let’s take a closer look at the brands and franchises that successfully reached old and new fan bases alike—whether through unexpected partnerships or the kindling and rekindling of love amongst fans.
Departing from what we have seen in Hot Topics month over month, younger women, rather than younger men, were excited about Star Wars as “The Force” partnered with Pottery Barn to offer a Star Wars-themed kids line of furniture, linens, sleepwear and more.
In Entertainment, younger women talked about the October return of Nickelodeon’s “The Splat,” a block of ‘90s TV shows, while older women rediscovered Mark Ronson and Bruno Mars’ 2014 song “Uptown Funk” through viral videos. Older men focused on the revivals of the “X-Men” and “Men in Black” franchises that were popular in their youth.
Football fans cheered loudly in September, including younger women for the first time in months. Women focused more on college football, particularly the glory of the Florida Gators gracing national rankings for the first time in years and the last-second upset of the Nebraska Cornhuskers after BYU threw a Hail Mary touchdown. And men discussed the NFL, particularly the New England Patriots, the Atlanta Falcons and the trade of Matt Cassel from the Buffalo Bills to the Dallas Cowboys.
Hot Topics in AU, CA, the UK and the US
For the first time since its inception, individual songs and not the artist who sings them rocked the Hot Topics charts. Viral videos of “Uptown Funk” by Mark Ronson featuring Bruno Mars caught the eyes and ears of older women in all 4 countries while “Drunk in Love” by Beyoncé sparked conversations in Canada and the UK.
Pope Francis also created buzz in all 4 countries on Facebook, particularly among older men and women, as we have seen in past months.
September’s lunar eclipse captured the attention of younger men and women in the UK and the US, while the prospect of life on Mars was a topic of focus for younger men in Australia. Older women in Canada were interested in another topic related to the universe: that of the Canadian woman who won the title of Mrs. Universe in late August.
Download the US PDF version here.
See Hot Topics for Canada September 2015.
See Hot Topics for Australia September 2015.
See Hot Topics for United Kingdom September 2015.