August’s Hot Topics demonstrate the power a voice can have on an audience.
Older men on Facebook in the US heard the voice of Cubs pitcher Jake Arrieta during a press conference. He was wearing a onesie and talking about his first career no-hitter (the 14th in MLB history).
Millennial women turned to Facebook to celebrate the voice of filmmaker Wes Craven, creator of the “A Nightmare on Elm Street” franchise and the “Scream” series, upon his passing.
And women around the country were delighted (or upset) by Kermit the Frog’s announcement that he broke up with Miss Piggy.
We also heard 2 voices that have graced Hot Topics in previous months: those of Kanye West and Donald Trump. West captured the interest of younger women, who had the strongest reactions to his acceptance speech at the MTV Video Music Awards (which he concluded by declaring his intent to run for president in 2020). Meanwhile, Trump’s political comments and candidacy continued to garner attention from older men.
Each an example of an effective personal brand, West and Trump know how to create and maintain buzz. They understand that their audiences value authenticity above all. Each man is a lesson in creating a uniquely confident voice, a signal to marketers that taking a stand or creating controversy can be advantageous—so long as you know what you stand for and how to stay true to your brand.
Hot Topics in AU, CA, the UK and the US
Tech brands, entertainment brands and people united audiences around the world on Facebook in August. In Australia, Canada, the UK and the US, younger men and women buzzed about new releases from Android and Apple, while older men discussed Windows 10, which was released in July.
Meanwhile, younger men in Australia, Canada, the UK and the US were excited about the announcement of a Darth Vader-themed PlayStation 4 and the release of trailers for the comic-made-movie “Deadpool,” due out in early 2016. And older men in each country went on Facebook to share their reactions to Donald Trump.
Younger women in Australia, the UK and the US led conversations about Banksy, reacting to news of the artist’s apocalyptic-themed park, “Dismaland.” And older women continued to celebrate the lives of their countrymen who passed: racehorse trainer Bart Cummings in Australia, TV personality Chris Hyndman in Canada, singer Cilla Black in the UK and sports commentator Frank Gifford in the US.
Download the US PDF version here.
See Hot Topics for Canada August 2015.
See Hot Topics for Australia August 2015.
See Hot Topics for United Kingdom August 2015.