The most Canadian day of the year—Canada Day—fell on July 1 and set a solid start to a buzzing month of excitement for the nation.
Women drove most of the conversation around Canada Day. This pattern continued with the 2015 Pan American Games, which were hosted in Toronto and encouraged conversation with daily games, concerts and fireworks.
Kanye West also triggered conversation around the Pan Am Games. The artist’s performance in the closing ceremony gained attention from an almost even number of men and women. Another popular topic in entertainment was the trailer for “The Hunger Games: Mockingjay – Part 2,” which gained attention from younger females on Facebook. Meanwhile, men dominated talk around “Star Wars: The Force Awakens” and San Diego Comic-Con.
The discovery of an Earth-like exoplanet gained the second largest amount of attention in Canada during the month of July. Of the Kepler planets, Kepler-452b is the most similar to Earth, sparking conversation of extraterrestrial possibilities from both men and women, with a slight lean towards younger men.
Men also drove the conversation around sports conversations in Canada. The most popular sports topic was The Open Championship, which ran in July and was given focus by older men. Meanwhile, younger men paid attention to DeMarre Carroll, who signed with the Toronto Raptors at the beginning of the month.
Discover more insights about what mattered to people during the month of July in the charts below, and check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.
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See Hot Topics for Australia July 2015.
See Hot Topics for United Kingdom July 2015.
See Hot Topics for United States July 2015.