June’s Hot Topics in Canada demonstrated people’s love of commemorated accomplishments, whether it is a story of someone overcoming adversity or a hero who takes on a personal challenge. This first month of summer told tales of energized and inspired people, and it fueled content creation across the country.
More younger women than men discussed Ramadan, a month-long time to fast from dawn to dusk in observance of Islam. Younger women were also more interested in discussing Pride, likely fueled by the US Supreme Court’s decision to legalize gay marriage across the States and the Pride parades and celebrations held in large cities around the globe shortly after the decision. Meanwhile, older women paid attention to the Women’s FIFA World Cup, which concluded on July 5.
Although it was almost a gender-balanced conversation, younger men led the discussion about Christopher Lee, the “Lord of the Rings” and “Star Wars” actor who passed on June 7 at the age of 93. Younger men were also interested in David Grohl, the lead singer of the Foo Fighters who got attention for his impressive concert stunt: breaking his leg and returning to his performance.
The topic with the strongest demographic sway was sports. Younger males dominated conversation around Jack Eichel’s draft from the Buffalo Sabres as speculation spread about whether he would choose to join the NHL or stay at Boston University.
Discover more insights about what mattered to people during the month of June in the charts below, and check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.
Download the Canada PDF version here.
See Hot Topics for Australia June 2015.
See Hot Topics for United Kingdom June 2015.
See Hot Topics for United States June 2015.