Despite its reputation for relaxation, summer has a funny way of making us do things.
In fact, looking at how people in 21 countries celebrate the season, we found that summer might actually be the ultimate call to action.
Summer inspires people to set some serious goals for themselves (#1 is getting in shape). It invites people to spend more on food and beverage, entertainment and travel. And the story of summer is not one of days off but days “on”—on the beach, on a bike, on the trail, on the grill, on the patio, on a roadtrip.
As people are out and about, they’re making new friends (more than in any other season)—and they’re capturing and sharing their most epic summer moments on mobile.
Check out our global and US infographics below for deeper insights and marketer takeaways.
Download the PDF here.
Explore US-specific insights here.
Source: Poll of 56,356 respondents in CA, DE, ES, FR, HK, IT, JP, KR, MX, TW, UK, US, selected randomly on Facebook, age 18+, Apr 6–21, 2015.