Facebook IQ

Real Life. Real Insight. Real Action.

By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.

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Topics to Watch: July 2016

Time and again we’ve uncovered folks drawn to the warm embrace of the past, as what’s old has become new. In the US, the trend of nostalgia has taken a turn to the really, really, really old—ancient, in fact—as we see a continued yearning for simpler times and faith in simpler remedies. So in our […]

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Hot Topics: United States July 2016

Patriotism was top of mind in July, as Americans on Facebook and Instagram celebrated Independence Day and participated in discourse with an eye toward November. But politics wasn’t the only flavor of rivalry on display—good ol' fashioned sports and gaming competitions, from Serena's triumph at Wimbledon to the masses trying their thumbs at “Pokémon Go,” also got people poking, typing and swiping.

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45up: The Age of Empowerment

Growing older yet feeling younger, age is becoming just a number for surveyed people ages 45up in France, Italy and the UK. With each passing year, people are showing no signs of winding down. In fact, they're winding up—starting new businesses, (re)discovering their passions and indulging their thirst for wanderlust. Discover how technology is empowering them to live life on their own terms.

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Facebook IQ

People Insights

Better understand attitudes and behaviors in aggregate, online and offline.

Facebook IQ

Holidays & Events

See how people mark different holidays, seasons, events and milestones on Facebook.

Facebook IQ

Industry Research

Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.

Facebook IQ

Monthly Spotlights

Get the latest updated Facebook stats and trending topics on a regular basis.