Facebook IQ

Real Life. Real Insight. Real Action.

By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.

Opening New Worlds: The Power of Passions on Instagram

Tune in to the four-part installment in Facebook IQ’s new podcast series.

How do people use Instagram to follow their passions? We unmask the world of beauty, explore the universe of travel, go behind the scenes of sports and find out what drives auto lovers to see how and why people are using Instagram to expand their world and follow their passions.

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Shifts for 2020: Blurring Boundaries

From the blurring of gender lines to the rise of cross-border ecommerce, the future has arrived, and it's brimming with opportunity. Check out the debut of our new future-focused content series to discover how people's shifting expectations and behaviors today can help you secure relevance tomorrow.

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Facebook IQ

People Insights

Better understand attitudes and behaviors in aggregate, online and offline.

Facebook IQ

Holidays & Events

See how people mark different holidays, seasons, events and milestones on Facebook.

Facebook IQ

Industry Research

Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.

Facebook IQ

Monthly Spotlights

Get the latest updated Facebook stats and trending topics on a regular basis.