People-First Media Planning: Advancing Incremental Reach
[VIDEO] Watch Facebook researchers in France, Italy and the UK discuss the impact of planning media campaigns around people instead of devices.
Facebook IQ
Real Life. Real Insight. Real Action.
By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.
Facebook’s Festive Conversations
Check out how Holiday-related conversations and shopping plans unfolded during the 2015 season, and learn more about key moments during this most wonderful time of the year.
45up: Looking Forward to “Rewirement”
People ages 45up in France, Italy and the UK are no longer looking ahead to retirement, instead they are looking forward to “rewirement.” Buoyed by a new sense of freedom and the self-assurance that comes with age, “rewirement” has become an entree to a second and third act, whether that's through entrepreneurship, lifelong learning, mentoring or wanderlust. Discover the four archetypes of this new life stage.
Holidays & Events
See how people mark different holidays, seasons, events and milestones on Facebook.
Industry Research
Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.
