fbiq-blog-10-18

People-First Media Planning: Advancing Incremental Reach

Reaching your audience where they are and where they are going means placing people—not devices—at the center of your cross-channel strategy. So is planning against media siloes a thing of the past? Facebook researchers Georges Augue, Richard Bussy and Stefano Cirillo discuss the importance of moving beyond device-led strategies.  Check out excerpts of our conversations with each about learnings from recent country studies: Read more

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The New Mobile Primer for Beauty

Mobile devices and the visual web are making beauty more transparent and accessible than ever before. With that, real women are rewriting the rules of beauty and shaping trends in equal measure alongside big beauty brands and esteemed beauty experts. Today, our beauty inspiration not only comes from runways and glossy-magazine spreads, but from a friend’s selfie, a blog on this season’s hot look or a time-lapsed “how to” video on the latest make-up trick. And, the once linear path to purchase is much more complicated—Facebook data reveal that 34% of beauty and personal care purchases took place on mobile during Holiday 2015. Read more

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Capturing Attention in Feed: The Science Behind Effective Video Creative

Every second on mobile matters. From the palm of our hands, we’re consuming and recalling more content faster than on any device ever before. According to Fors Marsh group tests, it takes only 0.25 seconds of exposure for people to recall mobile feed content at a statistically significant rate.1 And in News Feed on Facebook, we’re seeing people spend, on average, 1.7 seconds with a piece of content on mobile compared to 2.5 seconds on desktop.2 Read more

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The Tender Side of Tech

Whether it’s a brother using a laptop to “blow out” birthday candles or a long-distance couple sharing a weekly virtual date, people are using technology in surprising new ways to nurture and share their bonds of love.

GIF04-Reinventing-Rituals-v05-250pxIn a study of how technology is reinventing rituals for people around the world, Facebook IQ commissioned insight and innovation experts Crowd DNA to consult experts, interview influencers and survey people in Nigeria, South Korea, the UK and the US (data are on average across the countries). In this second post in the Tech Transformations series, we focus on how technology is helping people create new and different expressions of love.

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The Mobile State of Parenthood

From posts about their baby’s first tooth to their kid’s first day of school, technology enables parents to share with family and friends both near and far the joys, challenges and lessons inherent in raising a child. Parenting has become a digitally shared experience.

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In observing behavior on Facebook, we see that parents globally post more photos, videos, links and status updates than non-parents.1 While conventional wisdom holds that people on the receiving end hate “sharenting,” their actions say they actually love or, at least, like it. On Facebook in the US, new parents’ posts about their babies receive 37% more interactions from relatives and 47% more interactions from friends than their general posts.2 Read more

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Tech Transformations for 2016 and Beyond

As we head into 2016, Facebook IQ wanted to explore technology’s transformative role in our everyday lives. We commissioned insight and innovation experts Crowd DNA to travel the globe consulting experts, interviewing influencers and surveying people about how technology shifts their attitudes, values and daily rituals.

We then looked at how keywords and conversations around these societal and cultural shifts manifest on Facebook and Instagram and how open people in Nigeria, South Korea, the UK and the US are to the diverse ways technology is augmenting their lives. The study resulted in interviews with 11 experts, 60 qualitative participants and 4000 online survey respondents. Read more

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Meet the Parents

It’s 4am. The alarm isn’t ringing. It doesn’t need to anymore. Mom traded her evening bag for a diaper bag months ago. And on game night, the game Dad is now focused on is “tucking in” breaks, ranging from 5 to 50 minutes.MTP_Blog_2016-01

Microsite_BugWhile the mission of parenting may be timeless, the journey looks different than it used to, thanks to a confluence of cultural, societal and technological changes. Today’s parental landscape is increasingly varied, and the very definition of family has expanded. Indeed, families come in all shapes and sizes. Moms are choosing to have children at later ages, and dads are more involved in raising children. Meanwhile, mobile-first Millennials are becoming parents and bringing their tech-savvy ways to bear, all while children’s voices are gaining influence at home.  Read more

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Priming Across Screens: The Cross-channel Impact of Mobile and TV

From our living rooms to the palm of our hands, screens big and small are giving us the flexibility to access content whenever and wherever we want. While this 24/7 access appeals to consumers, it has complicated campaign planning for advertisers. People can now see the same brand ad on different screens and at multiple times on any given day, whether they are on their mobile phone or watching their favorite TV show.

Facebook wanted to understand the neural impact of preceding an ad exposure on one platform with an ad exposure on another platform (beyond what was attributable to increase in frequency). To study how people’s brains respond to TV ads after seeing that same ad on a mobile phone or on TV, we commissioned Neuro-Insight, a neuromarketing agency in the US. Read more

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Cultural Connection: The Value of Video

People’s connection with video is undeniable. With more than 8 billion video views per day, we are seeing this come to life on Facebook in many different ways.1

People are using video to connect with their culture. In a survey Facebook IQ recently commissioned with Qualtrics, we found that people who self-identify as US Hispanic, African American or Asian American are 1.3X more likely than the general population to say that video helps them stay connected with their culture.2 And culture is essential: 84% of US Hispanic, 86% of African American and 81% of Asian American survey respondents said cultural heritage was important to the way they define themselves.2 Read more