Beautiful woman photographs architecture building with smart phone technology while travel as tourist in European city for social media

What Mends a Broken Heart on Facebook

So many moments of a modern romance are lived online, captured in posted photos, videos and check-ins for all our friends and family to see.

But what happens when a public relationship turns into a private break up?

We wanted to know more about what it means for people to end a relationship in the digital age. As part of our Moments That Matter series, Facebook IQ explored how the break-up moment influenced the online behaviors of people across France, the Netherlands, Poland, the United Arab Emirates and the United Kingdom who indicated on Facebook that they recently went through a break up.* We also surveyed people across the five markets to learn more about what helped them through a recent break up.* Read more

Valentine's Day baking, woman arranging heart shaped biscuits on a baking tray.

Winning hearts on Valentine’s Day

During the first big consumer holiday of the year, people spend billions showing affection for loved ones.1  They come to Facebook and Instagram to connect over happiness and heartbreak and share in the moment with loved ones of all kinds. We took a look at how conversations played out on our platforms surrounding Valentine’s Day 2016.  Read more

982954_750x420

45up: Looking Forward to “Rewirement”

It’s 6pm in Milan and Maria is blogging about her life and passion for food before getting ready for a dance class. 397 miles away in Paris, Julien prepares to pitch a new business idea as he uploads photos of the street art he walked by on the way to a meeting. Meanwhile, on a cold and blustery day in London, Anita plots her next big adventure while messaging a friend she met at a detoxing retreat in Thailand. Read more

961671_750x420

Capturing the Spirit of Summer

Thanks to the spread of smartphones, even the dog days are now digital days. Over the course of Summer 2015 alone, the rate at which people in 22 countries across the Northern Hemisphere posted to Facebook on mobile jumped by 26%.

What did people share? Everything from love—Summer is a peak time for adding relationships of all kinds—to road trips and running. This year, of course, the Rio Games are also likely to spark plenty of activity as fans reach for their mobile devices to check results and watch replays. Read more

LNY_750x450

A Modern Welcome for the Year of the Monkey

When Lunar New Year arrives, homes fill with the smells of holiday meals and the sounds of people reuniting. Children receive their red money envelopes, and the whole family shares symbolic food and gifts to welcome a new phase of the lunar calendar.

To explore how technology is adding a modern twist to Lunar New Year traditions across five markets in Asia, Facebook IQ commissioned Ipsos to survey 2,540 people in Hong Kong, Singapore, South Korea, Taiwan and Vietnam about the holiday. We also analyzed Facebook and Instagram data. Read more

472656_750x420

Navigating the Multidevice Travel Path to Purchase

Who doesn’t love a weekend getaway? Escaping the pressures of our increasingly busy lives to indulge our thirst for wanderlust will always be one of life’s greatest pleasures.

But the way people plan and book their getaways is very different than it used to be. People increasingly use (and switch between) multiple devices along their paths to purchase. But only one device is progressively growing in importance—and that is mobile. Read more

607407_750x420

Traveling the Digital Road to China

Whether they seek the Temple of Heaven or the Terracotta Warriors, travelers to China generally share 2 things: a craving for cultural adventure and a tendency towards making digitally informed decisions.

To better understand how travelers journey to the world’s 4th most popular destination,* Facebook commissioned a study from global research experts Ipsos. We interviewed people on Facebook ages 18+ across Australia, France, Japan, South Korea, the UK and the US who had visited China in the past year or planned to visit in the coming year. Read more

neha_5

Storytelling Sells: Creating a Digital Marketing Narrative to Drive Action

When it comes to digital campaigns, advertisers tend to lead with “Buy Now” messaging. But is the traditional direct-response approach the most effective way to reach people on digital? Not necessarily. Advertisers are beginning to evolve how they approach their digital marketing strategies, embracing techniques—like storytelling—that have been used successfully in driving business results on other channels (TV, print, email, search, etc.).

Read more

Ramadan_Blog

Resonate at Ramadan

Ramadan is a time to connect with friends, family and faith. It is a moment of oneness as people around the world fast, feast, reflect, shop and celebrate together. And from Malaysia to Morocco, mobile and Facebook are increasingly prominent in Ramadan festivities.

At a global level (looking at data for 15 markets), we uncovered several overarching trends across countries: People are celebrating on Facebook, most are connecting on mobile and many are sharing photos during the festivities. And people ages 18–44 are driving most of the conversation.

Read more