Valentine's Day baking, woman arranging heart shaped biscuits on a baking tray.

Winning hearts on Valentine’s Day

During the first big consumer holiday of the year, people spend billions showing affection for loved ones.1  They come to Facebook and Instagram to connect over happiness and heartbreak and share in the moment with loved ones of all kinds. We took a look at how conversations played out on our platforms surrounding Valentine’s Day 2016.  Read more

Paparazzi waiting on red carpet

Awards Night on Facebook and Instagram

During the biggest night in entertainment, the party is on Facebook and Instagram. We took a look at how conversations played out on our platforms surrounding the 2016 show.

During the 88th Academy Awards®, 24 million people worldwide generated 67 million event-related posts, likes and comments on Facebook.1 And on Instagram, 19 million people worldwide generated 64 million event-related interactions.1

So it’s no surprise that surrounding this cultural moment, the winner is … mobile. In 2016, the conversation was bigger than ever on Facebook and Instagram, growing 15% globally year over year.1 And the vast majority of related posts, videos and photos (89% in the US and 78% in Canada) were shared on mobile. Read more

393085_750x420

Unveiling the Beauty Secrets of the Modern Asian Woman

For 1 in 4 Asian women, a typical morning routine involves the daily application of 16 beauty products to their face that average a total product cost of US$229.

Download the digital magazine

Interested in what drives this and other beauty habits, Facebook IQ commissioned TapestryWorks to survey 4,158 and interview 64 women in Indonesia, Japan, Malaysia and South Korea.  These respondents provided insights about their beauty regimes in the cultural context of living in their respective countries, and then our experts enriched the study with Facebook and Instagram behavioral data.

We found that while women in these markets share similar beauty goals, their visions of beauty vary widely. We also found that Asian beauty shoppers like to experiment with new or alternative looks—and most are still on a quest to find their perfect beauty match. Although many visit the beauty counter, nearly 40% ultimately make their purchase online or on mobile.

Read more

961671_750x420

Capturing the Spirit of Summer

Thanks to the spread of smartphones, even the dog days are now digital days. Over the course of Summer 2015 alone, the rate at which people in 22 countries across the Northern Hemisphere posted to Facebook on mobile jumped by 26%.

What did people share? Everything from love—Summer is a peak time for adding relationships of all kinds—to road trips and running. This year, of course, the Rio Games are also likely to spark plenty of activity as fans reach for their mobile devices to check results and watch replays. Read more

Facebook IQ Easter hero

Celebrating Easter Together

Easter is a time to share and celebrate with friends and family. And mobile is allowing people to share and share in the celebrations more widely and instantaneously than ever.

We conducted a poll and studied Easter-related conversation in 9 countries across 5 continents to learn about people’s holiday festivities. We found that when people in Latin America and the Philippines talk about Easter, the religious aspects of the day dominate the conversation. And in Australia, Canada and the US, Easter is a social holiday often fueled by chocolate and candy.

Read more

Sharing summer experiences on Facebook

This Summer, Reach People on the Beach and Beyond

Like many people in North America, Jordan, a 39-year-old mother from California, will be spending less time on her laptop and in front of the TV during the summer days ahead and more time outside and on-the-move. Among the trips she has planned for her family are a visit to a big city science museum, a camping excursion to nearby mountains and a longer escape to the beaches of the Big Island of Hawaii. Read more

Gearing Up For Back To School

Gearing up for Back-to-School

Summertime is still weeks away, but it’s already time for marketers to start planning their back-to-school campaigns. Once the days grow shorter and the swimsuits get packed away, millions of students across North America will prepare to return to the classroom while their parents stock up on clothes and supplies. We recently looked at what this time of year means for students and parents on Facebook.1

Read more