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Cooking Up a Crave: The Role of Mobile in Fast Food Dining

You’re going about your day, maybe feeling a little hungry. Suddenly it strikes—the crave! You need that taco, burger or french fry, and you need it now. So you whip out your smartphone to check out the clos­est fast food joint. Craving your favorite food might not be a new feeling, but the way you act on it? That’s changing, thanks in large part to mobile.  Read more

Super Bowl LI on Facebook and Instagram

Fans turned to Facebook and Instagram during Super Bowl LI as the Patriots beat the Falcons 34–28 in overtime at NRG Stadium in Houston, Texas. Worldwide, 64 million people joined the conversation on Facebookenough to fill the stadium almost 900 times over. 44 million joined the conversation on Instagram.

People discussed everything from New England’s incredible comeback to Lady Gaga’s halftime show to Audi’s “Daughter” ad. All in all, Facebook recorded 240 million interactions and Instagram saw 150 million interactions.1
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Winning hearts on Valentine’s Day

During the first big consumer holiday of the year, people spend billions showing affection for loved ones.1  They come to Facebook and Instagram to connect over happiness and heartbreak and share in the moment with loved ones of all kinds. We took a look at how conversations played out on our platforms surrounding Valentine’s Day 2016.  Read more

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Awards Night on Facebook and Instagram

During the biggest night in entertainment, the party is on Facebook and Instagram. We took a look at how conversations played out on our platforms surrounding the 2016 show.

During the 88th Academy Awards®, 24 million people worldwide generated 67 million event-related posts, likes and comments on Facebook.1 And on Instagram, 19 million people worldwide generated 64 million event-related interactions.1

So it’s no surprise that surrounding this cultural moment, the winner is … mobile. In 2016, the conversation was bigger than ever on Facebook and Instagram, growing 15% globally year over year.1 And the vast majority of related posts, videos and photos (89% in the US and 78% in Canada) were shared on mobile. Read more

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How Virtual Reality Facilitates Social Connection

You’re sitting on a train across from someone you’ve never met. You fall into conversation, chatting about everything from your hobbies to relationships to life milestones.

One other detail—you’re wearing an Oculus Rift. The train is virtual, and you and your new acquaintance appear as avatars. How does this affect your level of engagement? Your ability to establish an emotional connection?

Read more

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Hot Topics: United States July 2016

Patriotism was top of mind in July, as Americans on Facebook and Instagram celebrated Independence Day and participated in discourse with an eye toward November. But politics wasn’t the only flavor of rivalry on display—good ol’ fashioned sports and gaming competitions, from Serena’s triumph at Wimbledon to the masses trying their thumbs at “Pokémon Go,” also got people poking, typing and swiping.

 

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Noise-makers

Older men and women turned to Facebook and Instagram to discuss the Republican and Democratic National Conventions, keying into convention highlights like Ted Cruz’s speech, the Wikileaks scandal and speeches from Melania Trump and First Lady Michelle Obama. Meanwhile, younger men focused on alternative party candidates like Gary Johnson of the Libertarian Party and Jill Stein of the Green Party.

 

In commemoration

Men and women, young and old, came together to honor those fallen in an attack that happened during celebrations of Bastille Day in Nice, France.

 

Celebrations

Facebook and Instagram were platforms to showcase patriotism this month, as women of all ages celebrated Independence Day and the song “God Bless America.” But women had another reason to celebrate: the emerging shopping holiday, Christmas in July, which has been embraced by retailers to draw in customers during a period that is often slow.

 

Gamers realm

Facebook and Instagram saw discussions from people trying to catch ’em all in July as younger men and women alike discussed the augmented reality game “Pokémon Go.” The location-based mobile game seemed to have triggered enthusiasm for all things Pokémon, with the original anime series and Pokémon Red and Blue (referring to the first two international Pokémon game releases on Game Boy) also popping on Instagram.

 

Let the games begin

Older women celebrated Serena Williams’s historic Wimbledon win on Instagram: her women’s single victory secured her a 22nd Grand Slam title, tying her with Steffi Graf on the all-time list. Meanwhile, younger men took to both Facebook and Instagram to track basketball players after the MLB draft: both Dwayne Wade, who moved to the Chicago Bulls from the Miami Heat, and Kevin Durant, who moved from the Oklahoma City Thunder to the Golden State Warriors, spiked.

 

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What it means for marketers

Whether on the soap box or on the courts, this month showed that healthy competition gets people connecting. As the Rio Games begin and the election cycle heats up, consider how your brand can remain culturally relevant by tapping into fandom and rivalries. But always be sure to remain authentic and showcase your insider knowledge.

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Hot Topics: Canada July 2016

In July, Canadians took to Facebook and Instagram to celebrate the country’s biggest annual festivity: Canada Day. They also cheered on major sporting events and fixated on the latest mobile gaming craze.

 

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Brand buzz

The Canadian release of “Pokémon Go” came with a widespread fascination with the gaming app, leading people to share their quest to catch ’em all on Facebook and Instagram.

July also hosted rumours around the upcoming release of the new Apple iPhone, as people on Facebook speculated on everything from its official name and camera to its home button, release date and more.

 

Entertainment

Canadian comedian Mike Ward dominated a big part of the Entertainment conversation on Facebook. The comedian, who was charged with a human rights violation over a joke he made about a handicapped performer, is crowdsourcing legal fees for his appeal.

People on Facebook also shared their reviews for one of the biggest summer blockbusters: the female-led “Ghostbusters” film.

 

Big wins

People on Instagram shared their photos from the Canadian Open in Oakville, Ontario, where Jhonattan Vegas took the top spot. People also showed support for Canadian tennis star Milos Raonic, who made it to the quarter finals in the Rogers Cup, hosted in Toronto.

Finally, Canadians joined the international conversation, sharing their excitement on Instagram for the Portugal National Football Team, the winners of this year’s Euro Cup soccer tournament.

 

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What it means for marketers

Discover more insights about what mattered to people during the month of July in the charts above. And check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.

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Hot Topics: United States June 2016

Americans on Facebook and Instagram found ways to persevere and celebrate in the kick-off month to summer, even amidst real-time reactions to news events like the nightclub shooting in Orlando and Brexit (the UK’s withdrawal from the EU).

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Celebrations

Everything from sharks and doughnuts to family, freedom and faith inspired celebrations in June. Father’s Day captured the attention of women on Facebook, as did Children’s Day and Independence Day. And the festivities extended in a more visual format on Instagram, adding Ramadan, Pride, Shark Week and National Doughnut Day to the mix.

Brand buzz

Younger women on Facebook reacted to a contest about Cheetos. Using the “what shape is that cloud” game as inspiration, Frito-Lay asked fans to submit photos of one-of-a-kind-shaped Cheetos and describe what they see. Judges will rate each submission through August 15, and the brand will offer the top 10 winners up to $150,000 in prize money.

And Taco Bell launched its first “Steal a Game, Steal a Taco” promotion during the 2016 NBA Finals, garnering the attention of younger women on Facebook who were especially excited to get a free taco after the Golden State Warriors beat the Cleveland Cavaliers on the Cavaliers’ turf.

Gamers realm

While young men talked about E3, the annual trade fair for the video game industry, younger women grew the discussion on Facebook around arcade games.

In commemoration

People turned to Facebook and Instagram in June to commemorate lives well lived and lives lost too soon. Men on each platform mourned American Olympian, boxer and activist Muhammad Ali and Bahamian boxer and actor Kimbo Slice. And women on each platform mourned the Tennessee Lady Vols and most winningest NCAA basketball coach Pat Summitt and American “The Voice” star and singer-songwriter Christina Grimmie.

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What it means for marketers

Discover more insights about what mattered to people during the month of June in the charts above. And check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.

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Hot Topics: Canada June 2016

Canadians on Facebook and Instagram spent the month of June sharing their excitement over the summer holidays, their thoughts on major political events and support for their favourite musicians.

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Celebrations

Women on both platforms celebrated dads on Father’s Day with photos and kind words. Early Canada Day plans were also on their minds.

On Instagram, women shared their photos celebrating the Muslim holy month of Ramadan. Younger women also celebrated their achievements during the graduation season.

In the news

Gay Pride was a big topic of conversation for men and women on Facebook and Instagram, as Canadians showed their support for those affected by the tragic nightclub shooting in Orlando.

People also discussed the potential economic impact of Brexit—that is, the UK’s decision to exit the European Union.

Let the games begin

Men on Instagram were caught up in the excitement of the ongoing UEFA Euro Cup soccer tournament. On Facebook, Canadian men discussed the controversial deal that saw Montreal Canadiens defender P.K. Subban traded to the San Jose Sharks.

Hitting the right notes

Women on Instagram shared their photos of major concerts taking place across Canada, as City and Colour, Mumford & Sons, Florence and the Machine, the Dixie Chicks and others made tour stops around the country.

In commemoration

Canadian men on Facebook and Instagram paid their final respects to The Greatest, The Peoples’ Champion: Mohammed Ali.

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What it means for marketers

Discover more insights about what mattered to people during the month of June in the charts above. And check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.