How to Reach People During Back-to-School Season

From July through September, parents and children alike buzz with that one-of-a-kind Back-to-School energy. It’s a time of joy and stress—a time to make a lot of decisions. And with nearly half of parents of school-aged children in the US saying mobile devices help them make family purchases,the role of mobile in reaching people during Back-to-School season is bigger than ever.

Facebook IQ was interested in how the Back-to-School conversation has evolved since the rise of mobile, so we studied what people are saying on our platforms and how they are saying it. Read more

Topics to Watch: February 2017

The latest edition of Topics to Watch shows how creativity, innovation and technology are disrupting age-old industries. From a new spin on dryers to fat freezing and mattresses being delivered in boxes, nothing is as it was. So as we look for the next big thing in creative and product development, we examine how certain industries have evolved to better meet people’s needs.

 

Clothes Dryer
One of the many conveniences of modern life, the clothes dryer continues to evolve with new ultrasound technology that dries clothes at warp speed, saving energy and making the laundry process more efficient and environmentally friendly. But high-tech machinery isn’t the only efficient option to dry your clothes—the market is flooded with other choices, like portable dryers, wardrobe dryers and heated racks.

Cryolipolysis
Cryolipolysis is a medical procedure that eliminates fat by freezing it using a laser, thereby destroying the fat cells. Commonly referred to as “fat freezing,” it is touted as a non-invasive alternative to liposuction. The word itself is a blend of cryogenics (freezing) and lipolysis (breakdown of fats). Men are driving the conversation about this topic, further proof of the growing trend of men wanting to look and feel healthier.

Hair Transplantation
Hair transplantation is a surgical technique that redistributes hair follicles where needed. It’s been most commonly used to treat male pattern baldness, but now women are getting into the hair transplanting game. It can be used on eyebrows and eyelashes as an alternative to permanent makeup for women. Big eyebrows are all the rage, and if you can’t grow them, now you can transplant them.

Infant Body Suit
More commonly called a “onesie,” an infant body suit has always been a wardrobe stable for infants. Now onesies with funny sayings are popping up everywhere. So before babies can talk, their clothes are talking for them. From announcing their arrival with “Hello world” to declaring their love for their family with “My mom is taken, but my aunt is single” and revealing “Eat.Sleep.Poop.Repeat.” as their favorite pastimes, infant body suits are anything but baby talk.

Lodging
Technology has changed the way we travel, giving us the ability to curate our vacations into more immersive experiences, like “yoga detoxes,” “extreme adventures” or “surrender breaks.” Endless lodging options are available to suit the specific needs for whatever experience you desire. RV parks, tree houses, glamping tents, luxury hotels, bed and breakfasts and house rentals are all up for grabs with just a click and a credit card.

Mattress
Mattress shopping used to happen exclusively in big department stores or mattress stores, where you were presented with an overwhelming number of options, hefty price tags and two-week delivery windows. Startups have disrupted that process, now offering fewer options—often online—at affordable prices and delivering your purchase right to your door in a box. Mattress buying made simple.

Cooking Up a Crave: The Role of Mobile in Fast Food Dining

You’re going about your day, maybe feeling a little hungry. Suddenly it strikes—the crave! You need that taco, burger or french fry, and you need it now. So you whip out your smartphone to check out the clos­est fast food joint. Craving your favorite food might not be a new feeling, but the way you act on it? That’s changing, thanks in large part to mobile.  Read more

Super Bowl LI on Facebook and Instagram

Fans turned to Facebook and Instagram during Super Bowl LI as the Patriots beat the Falcons 34–28 in overtime at NRG Stadium in Houston, Texas. Worldwide, 64 million people joined the conversation on Facebookenough to fill the stadium almost 900 times over. 44 million joined the conversation on Instagram.

People discussed everything from New England’s incredible comeback to Lady Gaga’s halftime show to Audi’s “Daughter” ad. All in all, Facebook recorded 240 million interactions and Instagram saw 150 million interactions.1
Read more

Winning hearts on Valentine’s Day

During the first big consumer holiday of the year, people spend billions showing affection for loved ones.1  They come to Facebook and Instagram to connect over happiness and heartbreak and share in the moment with loved ones of all kinds. We took a look at how conversations played out on our platforms surrounding Valentine’s Day 2016.  Read more

Awards Night on Facebook and Instagram

During the biggest night in entertainment, the party is on Facebook and Instagram. We took a look at how conversations played out on our platforms surrounding the 2016 show.

During the 88th Academy Awards®, 24 million people worldwide generated 67 million event-related posts, likes and comments on Facebook.1 And on Instagram, 19 million people worldwide generated 64 million event-related interactions.1

So it’s no surprise that surrounding this cultural moment, the winner is … mobile. In 2016, the conversation was bigger than ever on Facebook and Instagram, growing 15% globally year over year.1 And the vast majority of related posts, videos and photos (89% in the US and 78% in Canada) were shared on mobile. Read more

How Virtual Reality Facilitates Social Connection

You’re sitting on a train across from someone you’ve never met. You fall into conversation, chatting about everything from your hobbies to relationships to life milestones.

One other detail—you’re wearing an Oculus Rift. The train is virtual, and you and your new acquaintance appear as avatars. How does this affect your level of engagement? Your ability to establish an emotional connection?

Read more

Hot Topics: United States July 2016

Patriotism was top of mind in July, as Americans on Facebook and Instagram celebrated Independence Day and participated in discourse with an eye toward November. But politics wasn’t the only flavor of rivalry on display—good ol’ fashioned sports and gaming competitions, from Serena’s triumph at Wimbledon to the masses trying their thumbs at “Pokémon Go,” also got people poking, typing and swiping.

 

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Noise-makers

Older men and women turned to Facebook and Instagram to discuss the Republican and Democratic National Conventions, keying into convention highlights like Ted Cruz’s speech, the Wikileaks scandal and speeches from Melania Trump and First Lady Michelle Obama. Meanwhile, younger men focused on alternative party candidates like Gary Johnson of the Libertarian Party and Jill Stein of the Green Party.

 

In commemoration

Men and women, young and old, came together to honor those fallen in an attack that happened during celebrations of Bastille Day in Nice, France.

 

Celebrations

Facebook and Instagram were platforms to showcase patriotism this month, as women of all ages celebrated Independence Day and the song “God Bless America.” But women had another reason to celebrate: the emerging shopping holiday, Christmas in July, which has been embraced by retailers to draw in customers during a period that is often slow.

 

Gamers realm

Facebook and Instagram saw discussions from people trying to catch ’em all in July as younger men and women alike discussed the augmented reality game “Pokémon Go.” The location-based mobile game seemed to have triggered enthusiasm for all things Pokémon, with the original anime series and Pokémon Red and Blue (referring to the first two international Pokémon game releases on Game Boy) also popping on Instagram.

 

Let the games begin

Older women celebrated Serena Williams’s historic Wimbledon win on Instagram: her women’s single victory secured her a 22nd Grand Slam title, tying her with Steffi Graf on the all-time list. Meanwhile, younger men took to both Facebook and Instagram to track basketball players after the MLB draft: both Dwayne Wade, who moved to the Chicago Bulls from the Miami Heat, and Kevin Durant, who moved from the Oklahoma City Thunder to the Golden State Warriors, spiked.

 

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What it means for marketers

Whether on the soap box or on the courts, this month showed that healthy competition gets people connecting. As the Rio Games begin and the election cycle heats up, consider how your brand can remain culturally relevant by tapping into fandom and rivalries. But always be sure to remain authentic and showcase your insider knowledge.

Hot Topics: Canada July 2016

In July, Canadians took to Facebook and Instagram to celebrate the country’s biggest annual festivity: Canada Day. They also cheered on major sporting events and fixated on the latest mobile gaming craze.

 

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Brand buzz

The Canadian release of “Pokémon Go” came with a widespread fascination with the gaming app, leading people to share their quest to catch ’em all on Facebook and Instagram.

July also hosted rumours around the upcoming release of the new Apple iPhone, as people on Facebook speculated on everything from its official name and camera to its home button, release date and more.

 

Entertainment

Canadian comedian Mike Ward dominated a big part of the Entertainment conversation on Facebook. The comedian, who was charged with a human rights violation over a joke he made about a handicapped performer, is crowdsourcing legal fees for his appeal.

People on Facebook also shared their reviews for one of the biggest summer blockbusters: the female-led “Ghostbusters” film.

 

Big wins

People on Instagram shared their photos from the Canadian Open in Oakville, Ontario, where Jhonattan Vegas took the top spot. People also showed support for Canadian tennis star Milos Raonic, who made it to the quarter finals in the Rogers Cup, hosted in Toronto.

Finally, Canadians joined the international conversation, sharing their excitement on Instagram for the Portugal National Football Team, the winners of this year’s Euro Cup soccer tournament.

 

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What it means for marketers

Discover more insights about what mattered to people during the month of July in the charts above. And check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.