My Show on My Schedule: How Streaming Has Changed the Game

Only a few years ago, “watching TV” meant just that: going home, turning on the TV and flipping through channels. More recently, what it means to watch TV has changed, as more and more people cut their cable subscriptions1 in favor of streaming services available across devices.2

Facebook IQ wanted to understand how people’s behaviors are changing as a result of these emerging media platforms. We explored how people on Facebook engage with and talk about their favorite content, and we conducted a survey of frequent TV watchers to understand what people want from content providers. Read more

Moving Pictures: The Persuasive Power of Video

Why is mobile video skyrocketing around the world? It may be that our eyes just can’t look away.

Through a biometric analysis of how people in the UAE and the UK consume content in their personal mobile feeds,* we discovered that people gaze 5x longer at video than at static content on Facebook and Instagram.1
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How to Reach People During Back-to-School Season

From July through September, parents and children alike buzz with that one-of-a-kind Back-to-School energy. It’s a time of joy and stress—a time to make a lot of decisions. And with nearly half of parents of school-aged children in the US saying mobile devices help them make family purchases,the role of mobile in reaching people during Back-to-School season is bigger than ever.

Facebook IQ was interested in how the Back-to-School conversation has evolved since the rise of mobile, so we studied what people are saying on our platforms and how they are saying it. Read more

Cooking Up a Crave: The Role of Mobile in Fast Food Dining

You’re going about your day, maybe feeling a little hungry. Suddenly it strikes—the crave! You need that taco, burger or french fry, and you need it now. So you whip out your smartphone to check out the clos­est fast food joint. Craving your favorite food might not be a new feeling, but the way you act on it? That’s changing, thanks in large part to mobile.  Read more

Winning hearts on Valentine’s Day

During the first big consumer holiday of the year, people spend billions showing affection for loved ones.1  They come to Facebook and Instagram to connect over happiness and heartbreak and share in the moment with loved ones of all kinds. We took a look at how conversations played out on our platforms surrounding Valentine’s Day 2016.  Read more

Moving at a Mobile Minute

2016 was the first year that Facebook saw more mobile conversions than desktop conversions for the entire Holiday Season.1 The upswing in m-commerce started on Black Friday, with the mobile portion of online transactions growing by 55% year over year. And it continued throughout the Holidays, with mobile making up 51% of total online transactions—more than a 10 percentage point increase compared to what we saw during the 2015 Holidays.2

What does this mean for marketers now and in preparation for the year ahead? In short, when it comes to shopping, the thumb is in charge, and it’s up to marketers to move at a mobile minute to keep up with where people are. Read more

Unveiling the Beauty Secrets of the Modern Asian Woman

For 1 in 4 Asian women, a typical morning routine involves the daily application of 16 beauty products to their face that average a total product cost of US$229.

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Interested in what drives this and other beauty habits, Facebook IQ commissioned TapestryWorks to survey 4,158 and interview 64 women in Indonesia, Japan, Malaysia and South Korea.  These respondents provided insights about their beauty regimes in the cultural context of living in their respective countries, and then our experts enriched the study with Facebook and Instagram behavioral data.

We found that while women in these markets share similar beauty goals, their visions of beauty vary widely. We also found that Asian beauty shoppers like to experiment with new or alternative looks—and most are still on a quest to find their perfect beauty match. Although many visit the beauty counter, nearly 40% ultimately make their purchase online or on mobile.

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More Than a Message: Messaging Means Business

You’re on your way to the airport. You receive your boarding pass, review your car rental, check the latest news and send flowers to your hosts. And you do it with near-instant speed and all in one place—using a single messaging app.

See our interactive infographicIn this second blog post in our “More Than a Message” series, we focus on people’s growing global preference for messaging businesses. Findings are based on a Facebook-commissioned Nielsen study (around how and why 12,500 people across 14 markets use messaging apps) and global Facebook data that offers a unique glimpse into the recent behavior of the more than 1 billion people who use Messenger each month.

We learned that messaging is unlocking more powerful and personal connections between people and businesses than ever.

Read on to learn how.

 

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American Beauty Buyers: A Closer Look at Millennials and Gen X

Nearly 1 in 2 surveyed Millennial and Gen X beauty buyers* in the US are still looking for the beauty style and products that work best on them.1

Where are they looking? Not just magazines, stores and TV anymore. Digital is now a main channel for beauty purchasers, with mobile leading the way. Indeed, beauty accounts* on Instagram attract over 20 million unique followers in the US.2

As they search for and discover beauty products across channels, the opportunity to connect with these women is massive. In 2015, beauty product sales reached $80 billion in the US.3

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A Mobile Decision: How US Students Return to Higher Education

The decision to pursue higher education isn’t just for students about to graduate from high school. It can happen at any time, in any place. And increasingly, it’s happening in later life.

Indeed, college enrollment for students between the ages of 25 and 34 increased 52% between 1998 and 2012 in the US, and is projected to increase by another 23% by 2023.1

As college enrollment rises for returning students, mobile usage is rising consistently across generations. So much so that we got to thinking: What’s the role of mobile devices in a modern student’s higher education decisions? Read more