Life Through the Lens of Instagrammers

Capture,  filter, hashtagshare. 

On an average day, Instagrammers around the world perform this fluid gesture over 80 million times as they express themselves through the universal language of visuals.*

But Instagrammers don’t just share their world visually—recent research indicates that this visual experience expands their perspectives and inspires new behaviors. Read more

Marketing to Moments That Matter

Every day, everywhere, people are connecting around millions of moments that matter to them—from wedding announcements to birth announcements, from birthdays to beach days and from training for a marathon to watching a TV marathon.

Over the past several months, Facebook IQ has examined insights around these moments that people share—and share in—on Facebook and Instagram every day.

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Moments That Matter: Finding the Extraordinary in the Ordinary

We are marketers participating in arguably the most important medium shift in marketing since the first television ad for Bulova watches in 1941. Mobile has delivered us from a mass media world to a personally relevant one—from a world in which marketers would buy TV, magazine and radio ads as a way to reach people based purely on context to a world in which marketers can reach individuals based not just on demographics but also on passions, behaviors, interests and so on. It’s driven the shift from a world of appointment-driven media ruled by rigid 15-, 30- and 60-second frameworks to a world of anytime/anywhere media.

And thanks to mobile, we’re moving from fewer bigger, longer moments manufactured by the media and marketing industry—moments like soap operas, the “Seinfeld” finale and pivotal sports games—to a time when people are manufacturing and consuming their own and each other’s moments en masse—every minute, every day, 365 days a year. From meals to memes, from first steps to first jobs and from moving on to moving up, millions of people go on Facebook and Instagram to share—and share in—these types of moments every day.

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Growing Up Visual World Instagram Hero

Growing Up in a Visual World

For today’s teens and young adults, image is everything—particularly when it comes to how they communicate.

Take it from Aria, a 22-year-old from Canada: “People don’t really want to read through text all the time … they just want to see it visually. It’s more appealing.”

People look to visuals not just to learn what others have to say but also to express themselves, making images essential in today’s universal language. And Instagram, a visual member of the Facebook family of brands, is where people fluent in that language come together.

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