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How Virtual Reality Facilitates Social Connection

You’re sitting on a train across from someone you’ve never met. You fall into conversation, chatting about everything from your hobbies to relationships to life milestones.

One other detail—you’re wearing an Oculus Rift. The train is virtual, and you and your new acquaintance appear as avatars. How does this affect your level of engagement? Your ability to establish an emotional connection?

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Unveiling the Beauty Secrets of the Modern Asian Woman

For 1 in 4 Asian women, a typical morning routine involves the daily application of 16 beauty products to their face that average a total product cost of US$229.

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Interested in what drives this and other beauty habits, Facebook IQ commissioned TapestryWorks to survey 4,158 and interview 64 women in Indonesia, Japan, Malaysia and South Korea.  These respondents provided insights about their beauty regimes in the cultural context of living in their respective countries, and then our experts enriched the study with Facebook and Instagram behavioral data.

We found that while women in these markets share similar beauty goals, their visions of beauty vary widely. We also found that Asian beauty shoppers like to experiment with new or alternative looks—and most are still on a quest to find their perfect beauty match. Although many visit the beauty counter, nearly 40% ultimately make their purchase online or on mobile.

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A Mobile Decision: How US Students Return to Higher Education

The decision to pursue higher education isn’t just for students about to graduate from high school. It can happen at any time, in any place. And increasingly, it’s happening in later life.

Indeed, college enrollment for students between the ages of 25 and 34 increased 52% between 1998 and 2012 in the US, and is projected to increase by another 23% by 2023.1

As college enrollment rises for returning students, mobile usage is rising consistently across generations. So much so that we got to thinking: What’s the role of mobile devices in a modern student’s higher education decisions? Read more

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Weddings: From Hashtags to Honeymoons

With wedding season in full swing, many couples across the globe are putting the finishing touches on their plans for the big day. After all the months of anticipation, couples will be feeling the intoxicating mix of happiness and excitement as they prepare to take their vows and embark on the greatest adventure of their lives together—marriage. Read more