Beautiful woman photographs architecture building with smart phone technology while travel as tourist in European city for social media

What Mends a Broken Heart on Facebook

So many moments of a modern romance are lived online, captured in posted photos, videos and check-ins for all our friends and family to see.

But what happens when a public relationship turns into a private break up?

We wanted to know more about what it means for people to end a relationship in the digital age. As part of our Moments That Matter series, Facebook IQ explored how the break-up moment influenced the online behaviors of people across France, the Netherlands, Poland, the United Arab Emirates and the United Kingdom who indicated on Facebook that they recently went through a break up.* We also surveyed people across the five markets to learn more about what helped them through a recent break up.* Read more

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People-First Media Planning: Advancing Incremental Reach

Reaching your audience where they are and where they are going means placing people—not devices—at the center of your cross-channel strategy. So is planning against media siloes a thing of the past? Facebook researchers Georges Augue, Richard Bussy and Stefano Cirillo discuss the importance of moving beyond device-led strategies.  Check out excerpts of our conversations with each about learnings from recent country studies: Read more

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45up: Looking Forward to “Rewirement”

It’s 6pm in Milan and Maria is blogging about her life and passion for food before getting ready for a dance class. 397 miles away in Paris, Julien prepares to pitch a new business idea as he uploads photos of the street art he walked by on the way to a meeting. Meanwhile, on a cold and blustery day in London, Anita plots her next big adventure while messaging a friend she met at a detoxing retreat in Thailand. Read more

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Weddings: From Hashtags to Honeymoons

With wedding season in full swing, many couples across the globe are putting the finishing touches on their plans for the big day. After all the months of anticipation, couples will be feeling the intoxicating mix of happiness and excitement as they prepare to take their vows and embark on the greatest adventure of their lives together—marriage. Read more

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Rio Welcomes the World: A Glimpse of the 2016 Games

Excitement about the Rio Games is running high, and this summer, people will channel it into mobile.

According to a Facebook-commissioned survey by GfK, an average of 72% of people around the world are enthusiastic about the Rio Games. And that number is even higher in Brazil despite mounting financial worries, political instability and the Zika virus.
Read more

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The Tender Side of Tech

Whether it’s a brother using a laptop to “blow out” birthday candles or a long-distance couple sharing a weekly virtual date, people are using technology in surprising new ways to nurture and share their bonds of love.

GIF04-Reinventing-Rituals-v05-250pxIn a study of how technology is reinventing rituals for people around the world, Facebook IQ commissioned insight and innovation experts Crowd DNA to consult experts, interview influencers and survey people in Nigeria, South Korea, the UK and the US (data are on average across the countries). In this second post in the Tech Transformations series, we focus on how technology is helping people create new and different expressions of love.

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Navigating the Multidevice Travel Path to Purchase

Who doesn’t love a weekend getaway? Escaping the pressures of our increasingly busy lives to indulge our thirst for wanderlust will always be one of life’s greatest pleasures.

But the way people plan and book their getaways is very different than it used to be. People increasingly use (and switch between) multiple devices along their paths to purchase. But only one device is progressively growing in importance—and that is mobile. Read more

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Life Through the Lens of Instagrammers

Capture,  filter, hashtagshare. 

On an average day, Instagrammers around the world perform this fluid gesture over 80 million times as they express themselves through the universal language of visuals.*

But Instagrammers don’t just share their world visually—recent research indicates that this visual experience expands their perspectives and inspires new behaviors. Read more