When it’s time to look for a new car, Canadians are increasingly steering away from dealerships and turning to their smartphones. In fact, 74% of Canadian auto shoppers use a mobile device to do their vehicle research.1*
What’s fueling this trend, and how do mobile, Facebook and Instagram drive the different stages of the auto purchase process? To find out, Facebook IQ analyzed Facebook data and commissioned Ipsos to survey 1,500 people in Canada who planned to purchase or lease a vehicle in the next year. Read more
Only a few years ago, “watching TV” meant just that: going home, turning on the TV and flipping through channels. More recently, what it means to watch TV has changed, as more and more people cut their cable subscriptions1 in favor of streaming services available across devices.2
Facebook IQ wanted to understand how people’s behaviors are changing as a result of these emerging media platforms. We explored how people on Facebook engage with and talk about their favorite content, and we conducted a survey of frequent TV watchers to understand what people want from content providers. Read more
Facebook IQ took the stage to share insights about everything from neuromarketing to standing out in-feed as the worlds of technology, marketing and entertainment converged in Austin for SXSW 2017.
Check out the top topics from our sessions, and explore the insights and reports that inspired them. Read more
Why is mobile video skyrocketing around the world? It may be that our eyes just can’t look away.
Through a biometric analysis of how people in the UAE and the UK consume content in their personal mobile feeds,* we discovered that people gaze 5x longer at video than at static content on Facebook and Instagram.1
From July through September, parents and children alike buzz with that one-of-a-kind Back-to-School energy. It’s a time of joy and stress—a time to make a lot of decisions. And with nearly half of parents of school-aged children in the US saying mobile devices help them make family purchases,1 the role of mobile in reaching people during Back-to-School season is bigger than ever.
Facebook IQ was interested in how the Back-to-School conversation has evolved since the rise of mobile, so we studied what people are saying on our platforms and how they are saying it. Read more
With many online resources at their fingertips, modern auto intenders may bypass car lots altogether on their increasingly digital path to purchase. How can marketers factor this shifting consumer behavior into their media strategy?
People unlock their mobile devices 80 times or more every day.1 When they do, they’re expecting to be informed, surprised or entertained. And sometimes, they’re planning on making a purchase.
For some people, mobile has even become a preferred device for shopping.2 Read more
You’re going about your day, maybe feeling a little hungry. Suddenly it strikes—the crave! You need that taco, burger or french fry, and you need it now. So you whip out your smartphone to check out the closest fast food joint. Craving your favorite food might not be a new feeling, but the way you act on it? That’s changing, thanks in large part to mobile. Read more
Fans turned to Facebook and Instagram during Super Bowl LI as the Patriots beat the Falcons 34–28 in overtime at NRG Stadium in Houston, Texas. Worldwide, 64 million people joined the conversation on Facebook—enough to fill the stadium almost 900 times over. 44 million joined the conversation on Instagram.
People discussed everything from New England’s incredible comeback to Lady Gaga’s halftime show to Audi’s “Daughter” ad. All in all, Facebook recorded 240 million interactions and Instagram saw 150 million interactions.1
So many moments of a modern romance are lived online, captured in posted photos, videos and check-ins for all our friends and family to see.
But what happens when a public relationship turns into a private break up?
We wanted to know more about what it means for people to end a relationship in the digital age. As part of our Moments That Matter series, Facebook IQ explored how the break-up moment influenced the online behaviors of people across France, the Netherlands, Poland, the United Arab Emirates and the United Kingdom who indicated on Facebook that they recently went through a break up.* We also surveyed people across the five markets to learn more about what helped them through a recent break up.* Read more