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Moving at a Mobile Minute

2016 was the first year that Facebook saw more mobile conversions than desktop conversions for the entire Holiday Season.1 The upswing in m-commerce started on Black Friday, with the mobile portion of online transactions growing by 55% year over year. And it continued throughout the Holidays, with mobile making up 51% of total online transactions—more than a 10 percentage point increase compared to what we saw during the 2015 Holidays.2

What does this mean for marketers now and in preparation for the year ahead? In short, when it comes to shopping, the thumb is in charge, and it’s up to marketers to move at a mobile minute to keep up with where people are. Read more

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How Virtual Reality Facilitates Social Connection

You’re sitting on a train across from someone you’ve never met. You fall into conversation, chatting about everything from your hobbies to relationships to life milestones.

One other detail—you’re wearing an Oculus Rift. The train is virtual, and you and your new acquaintance appear as avatars. How does this affect your level of engagement? Your ability to establish an emotional connection?

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Hot Topics: Canada December 2016

December saw Canadians come together on Facebook and Instagram to honor Canada’s 150th birthday, to celebrate big wins and the Holiday Season and to mourn the loss of several icons.

Use Hot Topics to understand the things that matter most to people and create opportunities for brand campaigns to connect through people’s passions.

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Hot Topics: Australia December 2016

December was a month for relaxation and celebrations, with Australians spending the long summer days with family and friends for the Holidays, anticipating the latest box office hits and watching sports.

Use Hot Topics to better understand what people are thinking about each month and create relevance for your brand.

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Hot Topics: United Kingdom December 2016

People on Facebook and Instagram in the UK took to their feeds to share festive moments and commemorate lives lost in December.

Use Hot Topics to better understand what people are thinking about each month and create relevance for brand campaigns.

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Hot Topics: United States December 2016

We said goodbye to 2016 by celebrating the Holidays and big moments in Sports and Entertainment while also commemorating icons lost. Let’s take a look at some of the topics that took center stage on Facebook and Instagram this December.

Hot Topics goes beyond social listening to help you understand what’s bubbling up in conversations each month, providing context and relevance for your brand campaigns.
US Facebook Hot Topics December 2016
Celebrations

It’s no surprise that the Holiday season was a focus of conversation on Facebook and Instagram this December. Topics related to Christmas were popular with women on both platforms, with Santa Claus, Christmas sweaters and Christmas Eve being popular subjects. As we ushered in 2017, New Year’s Day was the topic du jour among women on Facebook and Instagram.

Promising premieres

“Star Wars 4 Rogue One,” the latest installment in the almost 40-year-old film series, gained the attention of both men and women on Facebook and Instagram. Dedication to the series was reaffirmed on both platforms, with the return of Darth Vader and Princess Leia grabbing the attention of men and women.

Big wins

Football was on the brain of men on Facebook and Instagram as the countdown to the Big Game began. Gearing up for the NFL Playoffs, younger men on Instagram and Facebook showed support for their teams, with the New York Giants and Detroit Lions dominating conversations. The Los Angeles Rams parted ways with its coach, making the team a hot topic among younger men on Facebook.

US Instagram Hot Topics December 2016

In commemoration

Throughout 2016, we said goodbye to many icons and artists, and sadly December was no different.

John Glenn, the first American to orbit the earth, passed away at age 95. His death was a focus of conversation for older men on Facebook. A US Marine, an astronaut and a US Senator for 24 years, Glenn defined what it means to serve your country.

Older men on Facebook said goodbye to actor Alan Thicke, best known for his role in the 1980s sitcom “Growing Pains.”

Pop superstar George Michael passed away on Christmas Day, making his hit “Last Christmas” even more poignant and capturing the attention of older women on Facebook and Instagram.

Men and women on both platforms mourned Carrie Fisher, who was known well beyond her role as Princess Leia as an author, a screenwriter and an advocate for people with mental illness. Her mother, renowned actress Debbie Reynolds, passed away one day later at the age of 84.

Hot Topics: United States December 2016

We said goodbye to 2016 by celebrating the Holidays and big moments in Sports and Entertainment while also commemorating icons lost. Let’s take a look at some of the topics that took center stage on Facebook and Instagram this December.

Hot Topics goes beyond social listening to help you understand what’s bubbling up in conversations each month, providing context and relevance for your brand campaigns.
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More Than a Message: Messaging Means Business

You’re on your way to the airport. You receive your boarding pass, review your car rental, check the latest news and send flowers to your hosts. And you do it with near-instant speed and all in one place—using a single messaging app.

See our interactive infographicIn this second blog post in our “More Than a Message” series, we focus on people’s growing global preference for messaging businesses. Findings are based on a Facebook-commissioned Nielsen study (around how and why 12,500 people across 14 markets use messaging apps) and global Facebook data that offers a unique glimpse into the recent behavior of the more than 1 billion people who use Messenger each month.

We learned that messaging is unlocking more powerful and personal connections between people and businesses than ever.

Read on to learn how.

 

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American Beauty Buyers: A Closer Look at Millennials and Gen X

Nearly 1 in 2 surveyed Millennial and Gen X beauty buyers* in the US are still looking for the beauty style and products that work best on them.1

Where are they looking? Not just magazines, stores and TV anymore. Digital is now a main channel for beauty purchasers, with mobile leading the way. Indeed, beauty accounts* on Instagram attract over 20 million unique followers in the US.2

As they search for and discover beauty products across channels, the opportunity to connect with these women is massive. In 2015, beauty product sales reached $80 billion in the US.3

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Hot Topics: Australia November 2016

November kicks off end-of-year festivities in Australia, with many Australians and the expat community celebrating Thanksgiving ahead of the Christmas season. As the temperatures start to warm up, let’s take a look at some of the topics that were hot on Facebook this month.

Use Hot Topics to better understand what people are thinking about each month and create relevance for your brand.

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