With many online resources at their fingertips, modern auto intenders may bypass car lots altogether on their increasingly digital path to purchase. How can marketers factor this shifting consumer behavior into their media strategy?
The Division 1 college basketball postseason has been a long-time cultural phenomenon, especially in the US. But how has our ability to watch the action live on mobile changed the game for brands looking to connect with basketball fans?
Facebook IQ took a look at how the biggest moments in 2016 college basketball played out on Facebook and Instagram.
We saw that the volume of Facebook conversations around March Madness® 2016 grew 40% year over year in the US. And that conversation followed a cadence. The volume of event-related sharing on Facebook saw its highest spike during the Elite Eight round on March 27. The conversation around parties started earliest and saw the most sustained jumps throughout the tournament, while teams and action on the court dominated the overall conversation.
But it’s not just in the US that a passion for sports has taken hold. Around the world, 650 million people are connected to a sports Page on Facebook and 165 million people follow a sports account on Instagram.1
To engage this sports-loving audience, visuals on mobile matter, especially video. In fact, during the 2016 tournament, people in the US shared 1.08x the mobile photos and 1.09x the mobile videos than on surrounding dates.
People unlock their mobile devices 80 times or more every day.1 When they do, they’re expecting to be informed, surprised or entertained. And sometimes, they’re planning on making a purchase.
For some people, mobile has even become a preferred device for shopping.2 Read more
You’re going about your day, maybe feeling a little hungry. Suddenly it strikes—the crave! You need that taco, burger or french fry, and you need it now. So you whip out your smartphone to check out the closest fast food joint. Craving your favorite food might not be a new feeling, but the way you act on it? That’s changing, thanks in large part to mobile. Read more
Fans turned to Facebook and Instagram during Super Bowl LI as the Patriots beat the Falcons 34–28 in overtime at NRG Stadium in Houston, Texas. Worldwide, 64 million people joined the conversation on Facebook—enough to fill the stadium almost 900 times over. 44 million joined the conversation on Instagram.
People discussed everything from New England’s incredible comeback to Lady Gaga’s halftime show to Audi’s “Daughter” ad. All in all, Facebook recorded 240 million interactions and Instagram saw 150 million interactions.1
So many moments of a modern romance are lived online, captured in posted photos, videos and check-ins for all our friends and family to see.
But what happens when a public relationship turns into a private break up?
We wanted to know more about what it means for people to end a relationship in the digital age. As part of our Moments That Matter series, Facebook IQ explored how the break-up moment influenced the online behaviors of people across France, the Netherlands, Poland, the United Arab Emirates and the United Kingdom who indicated on Facebook that they recently went through a break up.* We also surveyed people across the five markets to learn more about what helped them through a recent break up.* Read more
During the first big consumer holiday of the year, people spend billions showing affection for loved ones.1 They come to Facebook and Instagram to connect over happiness and heartbreak and share in the moment with loved ones of all kinds. We took a look at how conversations played out on our platforms surrounding Valentine’s Day 2016. Read more
During the biggest night in entertainment, the party is on Facebook and Instagram. We took a look at how conversations played out on our platforms surrounding the 2016 show.
During the 88th Academy Awards®, 24 million people worldwide generated 67 million event-related posts, likes and comments on Facebook.1 And on Instagram, 19 million people worldwide generated 64 million event-related interactions.1
So it’s no surprise that surrounding this cultural moment, the winner is … mobile. In 2016, the conversation was bigger than ever on Facebook and Instagram, growing 15% globally year over year.1 And the vast majority of related posts, videos and photos (89% in the US and 78% in Canada) were shared on mobile. Read more