Hot Topics: Canada December 2016

December saw Canadians come together on Facebook and Instagram to honor Canada’s 150th birthday, to celebrate big wins and the Holiday Season and to mourn the loss of several icons.

Use Hot Topics to understand the things that matter most to people and create opportunities for brand campaigns to connect through people’s passions.

CA Facebook Hot Topics December 2016
Celebrations
Canadian women of all ages celebrated the Holiday Season, as Christmas and Boxing Day meant spending time with family, shopping and most likely relaxing with time off work. Older women shared their New Year’s Eve and New Year’s Day memories and plans on Facebook, and women of all ages posted on Instagram about ringing in 2017.

Let the games begin

Older men rooted for the Toronto FC soccer team in the game against the Seattle Sounders in the Major League Soccer Cup. (Seattle took home the title after a penalty shoot-out.) Canadian men and momen of all ages tuned into Facebook and Instagram for their anticipation and feelings about UFC 207 as Ronda Rousey faced and lost to Amanda Nunes.

Screen stealers
Men and women shared in the excitement and anticipation of Disney’s “Rogue One: A Star Wars Story” on both Facebook and Instagram. With its mid-December premiere, the film allowed new and old fans alike to experience the new prequel’s storyline together.

In commemoration

Canadian men and women mourned Carrie Fisher on Instagram and Facebook, commemorating both the actress as the original Princess Leia and the unfortunate loss of her mother, Debbie Reynolds, the next day.

Older women grieved the loss of Canadian Alan Thicke, who was best known for his role on “Growing Pains,” which ran for seven seasons.

Older women on Instagram remembered the life of George Michael, the worldwide icon and popstar.

CA Instagram Hot Topics December 2016
Brand buzz
Walmart Canada vowed to match up to $100,000 of donations made on December 17 by individuals to Salvation Army Christmas kettles located in its stores nationwide. This initiative was shared by Canadian women of all ages on Facebook.

As an homage to Canada’s 150th birthday, Parks Canada announced that it would offer free passes to all national parks in 2017. Young women shared the excitement of being able to explore the country’s natural beauty.